Abstract:
In this study, we will analyze the data of the consumer surveys in The Netherlands, with help of principal component analysis. The derived components and the index of consumer sentiment are used as predictors of consumer expenditure, along with income data. Our hypothesis is that the derived components contribute to the explanation and prediction of consumer expenditure, even more than the index (Index of Consumer Sentiment, ICS) published by the CBS.
Research Papers
Consumer classification based on behavioural measures
Catalogue: Seminar 1982: Classifying Consumers
Author: Willem Frederik van Raaij
 
June 15, 1982
Research Papers
Door-to-door advertising
Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Cees van Rooy, Alfred E. Bronner
Company: Veldkamp Marktonderzoek
June 15, 1994
