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Research papers

Implications of the changing pattern of European agriculture

In the actual agricultural economic environment the probability that the margins on the farms will be squeezed is fairly high. This environment is not only defined by the EEC policy, but also the impact of international factors is evident : for...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Valerie Buseyne
June 15, 1985
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Citation

Buseyne, V. (1985a, June 15). Implications of the changing pattern of European agriculture. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/implications-of-the-changing-pattern-of-european-agriculture


Research papers

The opinion leader concept in agriculture

One of the major concerns of agricultural marketing is to identify opinion leaders among a population of farmers since they supposedly influence others in the choice of agrochemicals, seeds fertilisers, farm equipment etc. The survey described...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Jean Pierre Ville
Company: BVA Group
June 15, 1985
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Citation

Ville, J. (1985a, June 15). The opinion leader concept in agriculture. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/the-opinion-leader-concept-in-agriculture


Research papers

Opening remarks (French)

There are three simultaneous revolutions currently underway: technology, sociology and ethics, all of which are in a constant state of inter-reaction with the others. All three call into question the three dimensions of existence: know- ledge, action...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Jacques de Keyser
June 15, 1985
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Citation

de Keyser, J. (1985a, June 15). Opening remarks (French) . ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/opening-remarks-french-


Research papers

Quality in production and distribution of financial products and services

Two evolutions make the development and use of the concept duality in the production and distribution of financial services particularly necessary. The first is that the extension of and innovations in the financial Sector are already encountering...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Andre Babeau
June 15, 1985
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Citation

Babeau, A. (1985a, June 15). Quality in production and distribution of financial products and services . ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/quality-in-production-and-distribution-of-financial-products-and-services-


Research papers

International delusions

The observations in this paper relate especially but not only to one massive international tourism survey. In a period of six months, that survey required eight market research companies to work closely together to find appropriate respondents....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: David T. Bottomley
June 15, 1985
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Citation

Bottomley, D. T. (1985a, June 15). International delusions. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/international-delusions


Research papers

Opening remarks

There are three simultaneous revolutions currently underway: technology, sociology and ethics, all of which are in a constant state of inter-reaction with the others. All three call into question the three dimensions of existence: knowledge, action...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Jacques de Keyser
June 15, 1985
×

Citation

de Keyser, J. (1985a, June 15). Opening remarks . ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/opening-remarks-


Research papers

Entrepreneurship

In stimulating the economy governments have to stimulate entrepreneurship and have to reach the entrepreneurs which are together responsable for changes in the aggregate statistics. To do so one has to realize that due to differences in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Dirk Huisman
Company: SKIM
June 15, 1985
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Citation

Huisman, D. (1985a, June 15). Entrepreneurship. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/entrepreneurship


Research papers

Uses and application of IMS databases and information sources for competitor analysis

The paper describes, in general terms, the most recent developments of IMS Database Services and relates these to the analysis of competitors. The need for numeric and text information is discussed in addition to the suggested uses of advertising...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Authors: David Brown, Maryanne Roach
February 27, 1985
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Citation

Brown and Roach (1985a, February 27). Uses and application of IMS databases and information sources for competitor analysis. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/uses-and-application-of-ims-databases-and-information-sources-for-competitor-analysis


Research papers

Competitive analysis and media planning

This paper is a contribution to the ESOMAR Seminar on competitor analysis in the pharmaceutical market. It has the intention to point at practical analysis of competitor promotion. This in itself is not new, of course, but the paper describes another...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Jan A. Schipper
February 27, 1985
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Citation

Schipper, J. A. (1985a, February 27). Competitive analysis and media planning. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/competitive-analysis-and-media-planning