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Research papers

We got a crush on you(th)!

Generation Y (aged 15-30) is the most marketing savvy generation ever. On a global scale, this new consumer cohort is much larger than the previous generation X and their impact on society will soon surpass the Babyboomer's largely documented...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Simona Sbarbaro, Elias Veris, Tom De Ruyck, Joeri Van den Bergh
Companies: InSites Consulting, Viacom International Media Networks
November 13, 2011
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Citation

Sbarbaro, Veris, De Ruyck and Van den Bergh (2011a, November 13). We got a crush on you(th)!. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/we-got-a-crush-on-you-th-


Research papers

'Don't play with food!'

Research is often described as the enemy of innovation. In fact, we ask a lot of participants when requesting they predict future consumption patterns in a focus group. Innovation is about breaking away from patterns. Lateral thinking and stepping...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Doerte Toellner, Helen King
Companies: Point-Blank International GmbH, Bord Bia- Irish Food Board
November 13, 2011
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Citation

Toellner and King (2011a, November 13). 'Don't play with food!'. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/-don-t-play-with-food-


Research papers

All for one and one for all

Sustainability is the buzzword of the decade. Companies feel scrutinised for 'ethical behaviour' and feel compelled to act. General topics like sustainability are issues to address for every marketing plan, thus the research is designed as a...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Nicole Hanisch, Jens Lönneker
Company: Rheingold GmbH & Co. KG
November 13, 2011
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Citation

Hanisch and Lönneker (2011a, November 13). All for one and one for all. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/all-for-one-and-one-for-all


Research papers

Digital matrimony

In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Kristin Luck
Company: Decipher, Inc.
October 26, 2011
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Citation

Luck, K. (2011a, October 26). Digital matrimony. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/digital-matrimony


Research papers

Time is of the essence

The mobile research 'revolution' is not near. It's here. And given the extreme pace of technology, and its effect on consumers and thus on research, ignoring it is a risky prospect, particularly for suppliers who will need to invest in technology and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
October 26, 2011
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Citation

Patel, A. (2011a, October 26). Time is of the essence. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/time-is-of-the-essence


Research papers

Review of a decade of netnography research

The research of eight distinct Netnography projects in the field of Fast Moving Consumer Goods and in-depth interviews with employees reveals a multi-faceted attitude towards need information(consumers' wishes, expectations, etc.) and solution...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Gregor Jawecki, Dominic Gastes, Jan Henric Stönner, Michael Bartl
October 26, 2011
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Citation

Jawecki, Gastes, Stönner and Bartl (2011a, October 26). Review of a decade of netnography research. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/review-of-a-decade-of-netnography-research


Research papers

Tell me what you want, what you really really want

This paper teaches how to generate the social media research results you desire regardless of what the true results are. It will show how to gather social media data from the internet using inappropriate sampling methods and how to select the wrong...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Annie Pettit
October 26, 2011
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Citation

Pettit, A. (2011a, October 26). Tell me what you want, what you really really want. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/tell-me-what-you-want-what-you-really-really-want


Research papers

Eve-olution: Why women rule the web

This paper explores the feminine side of the online Eve-olution, employing data from sources including the TNS Digital Life and Mobile Life reports on digital and mobile consumer behaviors and attitudes and Yahoo!'s Connectonomics study of the way...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Dan Brilot, Amy Janis, Tony Marlow, Sarah Elliott, Brian Cooper, David Iudica
Companies: KANTAR TNS Malaysia, Yahoo!
October 26, 2011
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Citation

Brilot et al. (2011a, October 26). Eve-olution: Why women rule the web. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/eve-olution-why-women-rule-the-web


Research papers

The Rosetta Stone meets Foucault

Discourse Analysis is a relatively modern field, with most of the breakthroughs and developments occurring in the latter half of the 20th century. Discourse Analysis is not a single method or a single approach to language, rather it is a family of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Ray Poynter
Company: Vision Critical
October 26, 2011
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Citation

Poynter, R. (2011a, October 26). The Rosetta Stone meets Foucault. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/the-rosetta-stone-meets-foucault