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Research reports

Instant coffee placement test

The objective of the research was to test the preferencesbetween two versions of coffee, coded R4, and T3. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1972
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Citation

, C. (1972a, July 01). Instant coffee placement test . ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/instant-coffee-placement-test-


Research reports

Qualitative research on Revels

The general objectives of this research were to examineconsumer usage, motivations, and attitudes towards Revels.The brand has been performing well, and research was required in order to understand the reasons underlying its success. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1972
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Citation

, C. (1972a, July 01). Qualitative research on Revels. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-revels


Research reports

Park Drive Tipped

The main objective of the research was to explorereactions to the proposed advertising for Park DriveTipped, intended for both press and posters. This was to be compared with the current advertisingfor Park Drive Tipped in terms of:1. Effect on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1972
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Citation

, C. (1972a, June 23). Park Drive Tipped. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/park-drive-tipped


Research papers

Identifying the early adopter of new industrial products

In that the aim of our research was to help practitioners identify 'early adopters' in the expectation that concentration of marketing effort on them would accelerate market penetration, a factor analysis was undertaken to try and define a set of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Michael J. Baker
June 15, 1972
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Citation

Baker, M. J. (1972a, June 15). Identifying the early adopter of new industrial products. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/identifying-the-early-adopter-of-new-industrial-products


Research papers

Practical uses of multidimensional techniques in marketing

The paper commences with a brief discussion of the factors which influence the use of multidimensional techniques in market segmentation studies, and the required conditions for successful use of them. An example is quoted from the magazine field,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Derek C. Martin
June 15, 1972
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Citation

Martin, D. C. (1972a, June 15). Practical uses of multidimensional techniques in marketing. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/practical-uses-of-multidimensional-techniques-in-marketing


Research papers

Prediction techniques for advertising & circulation

This paper discusses the uses of a number of forecasting techniques that have been investigated within IPC Magazines. Forecasts are required as part of one or more of the company's various planning processes which range from long term (up to five...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: David Nicol
June 15, 1972
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Citation

Nicol, D. (1972a, June 15). Prediction techniques for advertising & circulation. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/prediction-techniques-for-advertising-circulation


Research papers

Technical aspects of running panels

The objectives of operating consumer panels are the registration of consumer behaviour and the changes in this behaviour. There is an increasing interest of marketing people for information on changes in behaviour, when and where they occur, how they...

Catalogue: Seminar 1972: Panels
Author: Coen C. J. de Koning
June 15, 1972
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Citation

de Koning, C. C. (1972a, June 15). Technical aspects of running panels. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/technical-aspects-of-running-panels


Research papers

Sampling issues in European consumer panels

The issue of standardising data collection methods in panel research is made the more difficult and at the same time the more important by the fact that there are very few agreed upon principles in panel design. Therefore, if the current interest in...

Catalogue: Seminar 1972: Panels
Author: Charles S. Mayer
June 15, 1972
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Citation

Mayer, C. S. (1972a, June 15). Sampling issues in European consumer panels. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/sampling-issues-in-european-consumer-panels


Research papers
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Citation

Noordhoff, J. D. (1972a, June 15). Summary of the seminar . ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/summary-of-the-seminar-