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Technical aspects of running panels

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Panels

Author: Coen C. J. de Koning

Abstract:

The objectives of operating consumer panels are the registration of consumer behaviour and the changes in this behaviour. There is an increasing interest of marketing people for information on changes in behaviour, when and where they occur, how they come about and which categories of people are most responsible for these changes. Analysis and evaluation of this type of information may uncover trends in or even laws of behaviour, which can be of great importance for the decision making process in marketing..

Coen C. J. de Koning

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Practical use of consumer panels

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Ivor McGloughlin, Jim Lockyear

 

June 15, 1982

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Citation

McGloughlin and Lockyear (1982a, June 15). Practical use of consumer panels . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/practical-use-of-consumer-panels-


Research Papers

A general summary of the types of panels in use, their common characteristics and some of the technical considerations involved in their operation

Catalogue: Seminar 1972: Panels

Author: John Parfitt

 

June 15, 1972

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Citation

Parfitt, J. (1972a, June 15). A general summary of the types of panels in use, their common characteristics and some of the technical considerations involved in their operation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-general-summary-of-the-types-of-panels-in-use-their-common-characteristics-and-some-of-the-technical-considerations-involved-in-their-operation


Research Papers

The future of consumer panels

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Goos Eilander, Jan van Bostelen

Company: Burke, Inc.

June 15, 1987

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Citation

Eilander and van Bostelen (1987a, June 15). The future of consumer panels. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-future-of-consumer-panels


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Citation

de Koning, C. C. (1972a, June 15). Technical aspects of running panels. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-future-of-consumer-panels