The objectives of operating consumer panels are the registration of consumer behaviour and the changes in this behaviour. There is an increasing interest of marketing people for information on changes in behaviour, when and where they occur, how they come about and which categories of people are most responsible for these changes. Analysis and evaluation of this type of information may uncover trends in or even laws of behaviour, which can be of great importance for the decision making process in marketing..
Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Coen C. J. de Koning
June 15, 1982
Authors: Pieter J. van Turennout, Coen C. J. de Koning
May 1, 1974
- This could also be of interest