Abstract:
The objectives of operating consumer panels are the registration of consumer behaviour and the changes in this behaviour. There is an increasing interest of marketing people for information on changes in behaviour, when and where they occur, how they come about and which categories of people are most responsible for these changes. Analysis and evaluation of this type of information may uncover trends in or even laws of behaviour, which can be of great importance for the decision making process in marketing..
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Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Ivor McGloughlin, Jim Lockyear
 
June 15, 1982
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The future of consumer panels
Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Goos Eilander, Jan van Bostelen
Company: Burke, Inc.
June 15, 1987
