Abstract:
Summary of the seminar "Marketing And Research In The Publishing Industry".
This could also be of interest:
Research Papers
A summary of the seminar
Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Johan Aucamp
 
January 1, 1973
Research Papers
Conclusions of the seminar
Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Julia Ann Burdus
 
June 15, 1973
