You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

ANA has found 12136 results for you, in 1212 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Typology and segmentation

In order to prepare this paper, we have covered a considerable bibliography, including the conferences at the present seminar. There exist considerable redundancies, and present techniques seem already somehow stabilized, though wide fields of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Jean-François Boss
June 15, 1972
×

Citation

Boss, J. (1972a, June 15). Typology and segmentation. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/typology-and-segmentation


Research papers

Typology of the attitude to information and decision-making of industrial executives

The systematic examination of industrial decision making processes has gained increasing importance the last few years. The following paper will show how the results of such analyses can best be made use of for practical marketing activities. Based...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Eggert
June 15, 1972
×

Citation

Eggert, J. H. (1972a, June 15). Typology of the attitude to information and decision-making of industrial executives. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/typology-of-the-attitude-to-information-and-decision-making-of-industrial-executives


Research papers

Sociological, family and individual factors in the mutation of the act of buying children's clothing

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jacqueline Carof
June 15, 1972
×

Citation

Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/sociological-family-and-individual-factors-in-the-mutation-of-the-act-of-buying-children-s-clothing


Research papers

Behavior patterns in savings (French)

Current interest in the attitudes and behavior of those who save money -"savers' occured when savings ceased to be seen merely as a left-over resulting from the difference between income and expenses. Standard analytical methods and socio-demographic...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Paul Danloy
Company: IFOP
June 15, 1972
×

Citation

Danloy, P. (1972a, June 15). Behavior patterns in savings (French). ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/behavior-patterns-in-savings-french-


Research papers

Can panels provide textile market data?

The primary objective of the Seminar is discussion of the utilisation of panel data; a secondary, preliminary objective is examination of the validity of panel techniques. This paper is directed towards the latter objective. It is based on the...

Catalogue: Seminar 1972: Panels
Author: John Saunders
June 15, 1972
×

Citation

Saunders, J. (1972a, June 15). Can panels provide textile market data?. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/can-panels-provide-textile-market-data-


Research papers

Conditions under which the Belson Agostini and the NCK segmentation methods lead to the same decision

Readers familiar with the Belson segmentation technique will note some points of similarity: Dr. Belson's method dichotomises the group at the point where the unweighted absolute difference is maximum, while we think that a weighted difference is...

Catalogue: Seminar 1972: Segmentation And Typology
Author: J. Perez-Seoane
June 15, 1972
×

Citation

Perez-Seoane, J. (1972a, June 15). Conditions under which the Belson Agostini and the NCK segmentation methods lead to the same decision. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/conditions-under-which-the-belson-agostini-and-the-nck-segmentation-methods-lead-to-the-same-decision


Research papers

Evaluating the corporate marketing policies of retail organisations

This paper defines the corporate marketing objectives of retail organisations; and suggests ways in which market research can evaluate their achievement.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Martin Simmons
June 15, 1972
×

Citation

Simmons, M. (1972a, June 15). Evaluating the corporate marketing policies of retail organisations. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/evaluating-the-corporate-marketing-policies-of-retail-organisations


Research papers

The reflection of the effects of a changing environment in the development of requirements

The importance of market research is steadily growing in Hungary too. The enterprises make their short and medium range decisions concerning production on the basis of the expected reactions of the market. Prior market surveys and the conclusions to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: V. Vani
June 15, 1972
×

Citation

Vani, V. (1972a, June 15). The reflection of the effects of a changing environment in the development of requirements. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/the-reflection-of-the-effects-of-a-changing-environment-in-the-development-of-requirements


Research papers

To a complete marketing information system

The information necessary for the marketing decision making is generally issued from many chronological and spatial independent systems. It is the case for SECODIP where we find several information systems consumer's panels, retailer panel,...

Catalogue: Seminar 1972: Panels
Author: Françoise Rostand
June 15, 1972
×

Citation

Rostand, F. (1972a, June 15). To a complete marketing information system. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/to-a-complete-marketing-information-system