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Typology and segmentation

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Segmentation And Typology

Author: Jean-François Boss

Abstract:

In order to prepare this paper, we have covered a considerable bibliography, including the conferences at the present seminar. There exist considerable redundancies, and present techniques seem already somehow stabilized, though wide fields of research remain open to mathematical improvements.

Jean-François Boss

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Research Papers

Segmentation and typology: An appraisal

Catalogue: Seminar 1972: Segmentation And Typology

Author: Gabriele Morello

 

June 15, 1972

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Citation

Morello, G. (1972a, June 15). Segmentation and typology: An appraisal . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/segmentation-and-typology-an-appraisal-


Research Papers

Typology versus segmentation

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Theo M. M. Verhallen, Anthonie G. L. V. van Onzenoort, John Barzilay

Company: Unilever

June 15, 1989

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Citation

Verhallen, van Onzenoort and Barzilay (1989a, June 15). Typology versus segmentation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/typology-versus-segmentation


Research Papers

Towards a formal definition of typology and segmentation

Catalogue: Seminar 1972: Segmentation And Typology

Author: Jean Francois Canguilhem

 

June 15, 1972

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Citation

Canguilhem, J. F. (1972a, June 15). Towards a formal definition of typology and segmentation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/towards-a-formal-definition-of-typology-and-segmentation


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Citation

Boss, J. (1972a, June 15). Typology and segmentation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/towards-a-formal-definition-of-typology-and-segmentation