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Research papers

How to predict the performance of a package through experimental methods

Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
June 15, 1972
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Citation

Talbart, J. H. (1972a, June 15). How to predict the performance of a package through experimental methods. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/how-to-predict-the-performance-of-a-package-through-experimental-methods


Research papers

Application of discriminant analysis to the Italian readership survey data

The objective of this paper is to present an experiment conducted in Italy aiming at a more comprehensive use of the data of the Italian readership Survey (l.S.P.I,). The experiment had the scope to establish : - to what extent the audiences reached...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Gilberto Valentini
June 15, 1972
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Citation

Valentini, G. (1972a, June 15). Application of discriminant analysis to the Italian readership survey data . ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/application-of-discriminant-analysis-to-the-italian-readership-survey-data-


Research papers

Research on the launching of new publication

Much has been written about the market research techniques which can be of value to a company launching a consumer product. However, very little has been written which relates specifically to launches of new publications. This paper discusses some of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: R. A. Roberts-Miller, R. Woodhouse
June 15, 1972
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Citation

Roberts-Miller and Woodhouse (1972a, June 15). Research on the launching of new publication. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/research-on-the-launching-of-new-publication


Research papers

Segmentation and typology: An appraisal

As stated in the programme, the aim of this Seminar was to illustrate and discuss recent trends and experiences in segmentation and taxonomic techniques.

Catalogue: Seminar 1972: Segmentation And Typology
Author: Gabriele Morello
June 15, 1972
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Citation

Morello, G. (1972a, June 15). Segmentation and typology: An appraisal . ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/segmentation-and-typology-an-appraisal-


Case studies

The phenomenon of market saturation (French)

The recent slowdown in the progression of the French vacation market prompts the hypothesis that a certain saturation point may have been reached. This hypothesis, of course, is not merely based on the evolution of a single short-term global index....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Paul Danloy
Company: IFOP
June 15, 1972
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Citation

Danloy, P. (1972a, June 15). The phenomenon of market saturation (French). ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/the-phenomenon-of-market-saturation-french-


Research papers

Impact of agricultural market research

The paper points out some reasons for the contrasts between agricultural and commercial market research. Because of the relatively small size of agricultural firms these are in general not in a position to carry out market research of their own. With...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: H. E. Buchholz
June 15, 1972
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Citation

Buchholz, H. E. (1972a, June 15). Impact of agricultural market research. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/impact-of-agricultural-market-research


Research papers

Possible future developments in the field of communications

It is a large order; it is also a blanket order, in that sense that an infinity of communications of widely differing content could bear that title. I have chosen to dwell on possible changes in the mass media; in examining these changes, I have...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jean Mée
June 15, 1972
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Citation

Mée, J. (1972a, June 15). Possible future developments in the field of communications . ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/possible-future-developments-in-the-field-of-communications-


Research papers

International overlapping of media

In an expanding European market multinational advertising has to be carried out. Problems referring to this are: - no standardisation of European law, that means no standardised legal basis as far as advertising in different countries is concerned; -...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Renate Uenk
June 15, 1972
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Citation

Uenk, R. (1972a, June 15). International overlapping of media. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/international-overlapping-of-media


Research papers

The increasing importance of circulation revenue

The first section of this paper shows that newspaper publishers in general are becoming increasingly dependent on circulation as a source of revenue. It then sets this change against a background of stable demand for newspapers and intensive...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: John Stockley
June 15, 1972
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Citation

Stockley, J. (1972a, June 15). The increasing importance of circulation revenue. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/the-increasing-importance-of-circulation-revenue