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Research papers

Report-back from working group II

Our group felt that in the papers given at the Seminar too much emphasis has been put on the evaluation of below-the-line activities. Our second point concerned the subject of market segmentation. We would like to know how to go about tracing people,...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Janny N. Lok
June 15, 1971
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Citation

Lok, J. N. (1971a, June 15). Report-back from working group II. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/report-back-from-working-group-ii


Research papers

Attitude measurement and behaviour prediction in market research using a priori psychological models of consumer behaviour

This paper reviews the evidence, from social psychology and market research, for the suggestion that from a knowledge of an individual’s attitudes, the individual's behaviour can be predicted. It looks at psychologists' and market researchers'...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Peter Sampson
June 15, 1971
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Citation

Sampson, P. (1971a, June 15). Attitude measurement and behaviour prediction in market research using a priori psychological models of consumer behaviour. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/attitude-measurement-and-behaviour-prediction-in-market-research-using-a-priori-psychological-models-of-consumer-behaviour


Research papers
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Citation

Tuck, M. (1971a, June 15). Comments on subsidiary papers in Fishbein section. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/comments-on-subsidiary-papers-in-fishbein-section


Research papers

Self-completion questionnaires (Part I)

Self-completion questionnaires are a basic and much-used tool of the market researcher. Their great attraction is that by avoiding the need to employ a force of trained interviewers they considerably reduce the costs of undertaking a survey. This...

Catalogue: The European Marketing Research Review 1971
Author: John Nolan
June 15, 1971
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Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part I). ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-i-


Research papers

Report-back from working group IV

There was considerable comment from Group IV arising from discussion with the speakers. But most of it can be condensed under these three headings: 1. Trade; 2. The operational question; 3. Consumer models.

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Robin T. J. Tuck
June 15, 1971
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Citation

Tuck, R. T. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/report-back-from-working-group-iv


Research papers

Conceptual and mathematical models in belief and attitude research

After a brief discussion of the concepts of attitude and belief the paper goes on to outline some of the difficulties in measuring them. Reference is then made to some empirical findings which must be taken into account in developing concepts. A...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Len J. Marchant
June 15, 1971
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Citation

Marchant, L. J. (1971a, June 15). Conceptual and mathematical models in belief and attitude research. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/conceptual-and-mathematical-models-in-belief-and-attitude-research


Research papers

Choice of media in Eastern Europe

The paper covers five "planned economy" countries. While significant differences exist among these countries, the considerations that justify the investigation of the choice of media on a regional basis, apply to them equally. Due to the relatively...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Károly Ravasz
June 15, 1971
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Citation

Ravasz, K. (1971a, June 15). Choice of media in Eastern Europe. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/choice-of-media-in-eastern-europe


Research papers

The computer and marketing information systems

The existence of the computer influences conceptually as well operationally the design of a marketing information system (MIS) and the application of a MIS the computer mostly is the centre in which all the computer techniques are integrated. This...

Catalogue: The European Marketing Research Review 1971
Author: Jan Ten Sijthoff
June 15, 1971
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Citation

Sijthoff, J. (1971a, June 15). The computer and marketing information systems. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/the-computer-and-marketing-information-systems


Research papers

When and how to buy research

For the purpose of this article it is assumed that the decision to carry out market research is well-founded. Nevertheless, examination of the reasons for carrying out the research will help, not only in deciding whether to undertake the project as...

Catalogue: The European Marketing Research Review 1971
Author: Mary Griffin
June 15, 1971
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Citation

Griffin, M. (1971a, June 15). When and how to buy research. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/when-and-how-to-buy-research