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Report-back from working group II

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Janny N. Lok

Abstract:

Our group felt that in the papers given at the Seminar too much emphasis has been put on the evaluation of below-the-line activities. Our second point concerned the subject of market segmentation. We would like to know how to go about tracing people, belonging to market segments that are based on psychological rather than social-economic criteria.

Janny N. Lok

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Research Papers

A case history on research-based below-the-line campaign

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Bernard Krief

 

May 19, 1971

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Citation

Krief, B. (1971a, May 19). A case history on research-based below-the-line campaign. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/a-case-history-on-research-based-below-the-line-campaign


Research Papers

Electronic shopping

Catalogue: ESOMAR Congress 1987

Author: Janny N. Lok

 

September 1, 1987

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Citation

Lok, J. N. (1987a, September 01). Electronic shopping. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/electronic-shopping


Research Papers

New insights from old information

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: Wil J. Botman, R. H. Da Silva

 

June 15, 1977

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Citation

Botman and Da Silva (1977a, June 15). New insights from old information. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/new-insights-from-old-information


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Citation

Lok, J. N. (1971a, June 15). Report-back from working group II. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/new-insights-from-old-information