Report-back from working group II

Date of publication: June 15, 1971

Author: Janny N. Lok

Abstract:

Our group felt that in the papers given at the Seminar too much emphasis has been put on the evaluation of below-the-line activities. Our second point concerned the subject of market segmentation. We would like to know how to go about tracing people, belonging to market segments that are based on psychological rather than social-economic criteria.

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