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Report-back from working group II

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Janny N. Lok

Abstract:

Our group felt that in the papers given at the Seminar too much emphasis has been put on the evaluation of below-the-line activities. Our second point concerned the subject of market segmentation. We would like to know how to go about tracing people, belonging to market segments that are based on psychological rather than social-economic criteria.

Janny N. Lok

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Lok, J. N. (1971a, June 15). Report-back from working group II. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/report-back-from-working-group-ii