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Report-back from working group II

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Janny N. Lok

Abstract:

Our group felt that in the papers given at the Seminar too much emphasis has been put on the evaluation of below-the-line activities. Our second point concerned the subject of market segmentation. We would like to know how to go about tracing people, belonging to market segments that are based on psychological rather than social-economic criteria.

Janny N. Lok

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Research Papers

Report-back from working group II

Catalogue: Seminar 1971: Multi-Country Research

Author: John Downham

 

June 15, 1971

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Citation

Downham, J. (1971a, June 15). Report-back from working group II. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/report-back-from-working-group-ii-841


Research Papers

Report-back from working group I

Catalogue: Seminar 1971: Multi-Country Research

Author: Robert M. Worcester

 

June 15, 1971

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Citation

Worcester, R. M. (1971a, June 15). Report-back from working group I. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/report-back-from-working-group-i


Research Papers

Report-back from working group I

Catalogue: Seminar 1971: Below-The-Line Activities

Author: F. R. Jephson

 

June 15, 1971

×

Citation

Jephson, F. R. (1971a, June 15). Report-back from working group I . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/report-back-from-working-group-i-


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Citation

Lok, J. N. (1971a, June 15). Report-back from working group II. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/report-back-from-working-group-i-