
Date of publication: June 15, 1971
Catalogue: Seminar 1971: Below-The-Line Activities
Author: Robin T. J. Tuck
Abstract:
There was considerable comment from Group IV arising from discussion with the speakers. But most of it can be condensed under these three headings: 1. Trade; 2. The operational question; 3. Consumer models.
This is a long description of some author details.
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Tuck, R. T. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved May 14, 2025, from
https://ana.esomar.org/documents/report-back-from-working-group-iv