Back

Report-back from working group IV

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Robin T. J. Tuck

Abstract:

There was considerable comment from Group IV arising from discussion with the speakers. But most of it can be condensed under these three headings: 1. Trade; 2. The operational question; 3. Consumer models.

Robin T. J. Tuck

Author

This is a long description of some author details.

Research Papers

The contribution of research to the planning, budgeting and evaluation of below-the-line activity

Catalogue: Seminar 1971: Below-The-Line Activities

Author: David Lowe-Watson

Company: ESSO

June 15, 1971

×

Citation

Lowe-Watson, D. (1971a, June 15). The contribution of research to the planning, budgeting and evaluation of below-the-line activity . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-contribution-of-research-to-the-planning-budgeting-and-evaluation-of-below-the-line-activity-


Research Papers

The impact of changes in retailing on promotions research

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Maureen Johnson

 

November 6, 1985

×

Citation

Johnson, M. (1985a, November 06). The impact of changes in retailing on promotions research. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-impact-of-changes-in-retailing-on-promotions-research


Research Papers

The role of market research in relation to the changing structure of the UK motoring market

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: David Lowe-Watson

Company: ESSO

June 15, 1972

×

Citation

Lowe-Watson, D. (1972a, June 15). The role of market research in relation to the changing structure of the UK motoring market. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-role-of-market-research-in-relation-to-the-changing-structure-of-the-uk-motoring-market


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Tuck, R. T. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-role-of-market-research-in-relation-to-the-changing-structure-of-the-uk-motoring-market