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Research papers
Search for the real market and real development: The treatment days analysis
1993 and beyond there will be an ongoing harmonisation process of prices, presentations, patent terms, etc. in the pharmaceutical market of the EC. Individual industry and government actions and re-actions in addition will change the market...
Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Horst Gunter Schneider
June 15, 1991
Research papers
Individualisation and the need for marketing information management
In this paper it is argued that growing individualisation of consumer lifestyle and demand necessarily leads to a major change in commercial communication. Already a shift from advertising to direct marketing is noticeable. But also direct marketing...
Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Wil Wurtz
June 15, 1991
Research papers
Wohndorf Laar
The GE WO GE Duisburg is a cooperative building society in North- Rhine Westphalia. It offers flats in Duisburg, a city with about 550.000 people, in the middle of the Ruhr area. Because of the fact, that 44 % of the tenants are already 55 years old...
Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Bernhard Brandhorst
June 15, 1991
Research papers
Young europeans and tobacco (French)
In June/July 1990 a sample survey using a single questionnaire was conducted simultaneously In all 12 Member States of the European Community to assess the attitudes and behaviour of the younger generation with regard to tobacco. The survey formed...
Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques-René Rabier
June 15, 1991
Research papers
The management of international research
Key variations in international research management are encountered in the extent of central control exerted and in the function of the group chosen to manage the project (usually either research or marketing). Centrally controlled projects tend to...
Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Carol Coutts
June 15, 1991
Research papers
The message is (or may be) the medium... But is certainly not the message!
Under this somewhat iconoclastic title, referring to the equally and deliberately iconoclastic statements from McLuhan, we want to show that good intellection of an advertising message often depends not so much on the actual message, more on the...
Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: François Laurent
June 15, 1991
Research papers
Tracking your competition on a global basis
With the rapidly changing economic and political events, corporate executives will have to run their businesses on a global basis. Clearly, the unification of Europe in 1992 the changing economies of Eastern Europe, the collapse of communism and the...
Catalogue: Conference 1991: International Marketing Research
Author: Ruth Stanat
June 15, 1991
Research papers
