You searched for: ""

ANA has found 12136 results for you, in 1640 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The EC policy for cereals

This paper outlines in very broad terms the current situation in the cereals market. The picture is one of a combination of high institutional prices and improved technology increasing industry output faster than it can be absorbed by Community...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Nick Young
June 15, 1987
×

Citation

Young, N. (1987a, June 15). The EC policy for cereals. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/the-ec-policy-for-cereals


Research papers

The future of consumer panels

This paper deals in the first instance with the set-up of the survey, including the relevant technical aspects, and then goes on to discuss the various research possibilities which the method can offer. We strongly recommend that the paper be...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Goos Eilander, Jan van Bostelen
Company: Burke, Inc.
June 15, 1987
×

Citation

Eilander and van Bostelen (1987a, June 15). The future of consumer panels. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/the-future-of-consumer-panels


Research papers

The marketing of a marketing research agency

The author proposed a number of theses, concerning the marketing of the marketing research profession. Based on his experience with INTER/VIEW Holland, he provided a number of practical guidelines for developing a marketing oriented research...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Frans Goudart
Company: Burke, Inc.
June 15, 1987
×

Citation

Goudart, F. (1987a, June 15). The marketing of a marketing research agency. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/the-marketing-of-a-marketing-research-agency


Research papers

The validity of radio measurement

Radio audience measurement is normally undertaken by means of quarter- hour-diary research. This type of measurement provides the ordinary 'ratings' that are being used for media planning as well as for programme evaluation. This data provides no...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Jan van Lil, Leendert van Meerem
June 15, 1987
×

Citation

van Lil and van Meerem (1987a, June 15). The validity of radio measurement. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/the-validity-of-radio-measurement


Research papers

Strategies for service management

It is a great honour for me to have been invited to take part in this ESOMAR seminar which, during its three days, gathers together marketing professionals, consultants and company managers to discuss what is, for me, a very important subject....

Catalogue: Seminar 1987: Strategies For Service Management
Author: Jean-Marie Mascitti
June 15, 1987
×

Citation

Mascitti, J. (1987a, June 15). Strategies for service management. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/strategies-for-service-management


Research papers

The contribution of M.M.I.S. to effective industrial marketing management

The paper presents some basic and practical considerations for establishing and using a as well as the contribution of the M.M.I.S. to effective industrial marketing management. In contrast to M.M.I.S. for consumer goods marketing, the idea of an...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Milan Jurse
June 15, 1987
×

Citation

Jurse, M. (1987a, June 15). The contribution of M.M.I.S. to effective industrial marketing management. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/the-contribution-of-m-m-i-s-to-effective-industrial-marketing-management


Research papers

New tunes from an old bottle

This paper concentrates on AGB's services to the Food and Grocery industries, where there are two main panels - the Television Consumer Audit (TCA) for packaged groceries and the Attwood Household Panel for fresh produce. In particular it focuses on...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: John N. H. Whitaker, Bill Blyth
June 15, 1987
×

Citation

Whitaker and Blyth (1987a, June 15). New tunes from an old bottle. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/new-tunes-from-an-old-bottle


Research papers

Potential evolutions of medical, industrial, and distribution practices in the Japanese pharmaceutical business strategy of the Japanese government

Since some years the Japanese government had decided to yearly reduce the drug reimbursement price considerably and to ask patients to share a greater part of the medical cost. The government, thus was working towards at least two goals: - Reduction...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: J. B. Bouée
June 15, 1987
×

Citation

Bouée, J. B. (1987a, June 15). Potential evolutions of medical, industrial, and distribution practices in the Japanese pharmaceutical business strategy of the Japanese government. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/potential-evolutions-of-medical-industrial-and-distribution-practices-in-the-japanese-pharmaceutical-business-strategy-of-the-japanese-government


Research papers

Relating internal and external data

The purpose of this paper is to provide a short review of some of the information needs underlying the requirements for a Marketing Management Information System with particular emphasis on relating internal information to external data whether...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Anthony Dent
Company: Burke, Inc.
June 15, 1987
×

Citation

Dent, A. (1987a, June 15). Relating internal and external data. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/relating-internal-and-external-data