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Research papers

Lessons from the front lines

Consumers in BRIC markets account for nearly one-third of the world's online population and experiment with social media more broadly than other consumers. Market researchers hoping to use the Internet to attract, involve, and learn from these...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Manila Austin, Katrina Lerman
Company: Communispace Corporation
October 26, 2011
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Citation

Austin and Lerman (2011a, October 26). Lessons from the front lines. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/lessons-from-the-front-lines


Research papers

The earthquake and tsunami in Japan

Changes in consumer values after a major event have been assessed by traditional polls, but these traditional polls are significantly limited to be applied retroactively. The authors carried out a survey on 'value' changes caused by the March...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Koki Uchiyama, Eriko Ota, Michio Mutoh
Company: Hottolink Inc
October 26, 2011
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Citation

Uchiyama, Ota and Mutoh (2011a, October 26). The earthquake and tsunami in Japan. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/the-earthquake-and-tsunami-in-japan


Research papers

The place for mobile research?

Researchers are trained to take 'pre' and 'post' measurements. Mobile apps now enable us to measure 'the moment' as well. During the British Royal Wedding, respondents shared these moments with Ipsos and Sky News. This paper describes how traditional...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Sean Conry, Simon Atkinson
Companies: Ipsos MRBI, Forsta
October 26, 2011
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Citation

Conry and Atkinson (2011a, October 26). The place for mobile research?. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/the-place-for-mobile-research-


Research papers

The researchification of games

This paper addresses the role of games in market research.It provides a working definition of what a game is and why the role currently assigned to games by market research misses the broader opportunity that they offer. Research games can be used to...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Peter Harrison
Company: BrainJuicer
October 26, 2011
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Citation

Harrison, P. (2011a, October 26). The researchification of games. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/the-researchification-of-games


Research papers

Facial imaging

Facial Imaging is sophisticated software driven technology that makes possible the automated recognition of emotional response to marketing stimuli. The paper shows both the richness of results derived from such studies and the potential in terms of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Tim Llewellyn, Matteo Sorci, David McCallum
Company: Inviso GmbH
October 26, 2011
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Citation

Llewellyn, Sorci and McCallum (2011a, October 26). Facial imaging. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/facial-imaging


Research papers

Digital trends forecast 2012

In this paper, we focus on four trend themes which we believe will be at the heart of the global consumer's relationship with the digital world in the years ahead. We will reference our robust research findings throughout, including commercial...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Dominic Harrison
October 26, 2011
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Citation

Harrison, D. (2011a, October 26). Digital trends forecast 2012. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/digital-trends-forecast-2012


Research papers

Leveraging the power of social media

This paper details research findings on bringing news videos and articles into social conversation and the effect on engagement when online content is an extension of personal interactions.In previous research, Inner scope Research found participant...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Gregg Liebman, Carl Marci
Company: Innerscope Research
October 26, 2011
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Citation

Liebman and Marci (2011a, October 26). Leveraging the power of social media. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/leveraging-the-power-of-social-media


Research papers

Breaking the mirror

Two case studies (Menu Menu and Mirrortime) where online research has been an integral tool for design innovation projects are addressed in this paper. The projects differ in thematic focus, region and target group. The specific methodological...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Jon Rodriguez, Isabella Hoi Kee Wong
Company: Philips International
October 26, 2011
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Citation

Rodriguez and Hoi Kee Wong (2011a, October 26). Breaking the mirror. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/breaking-the-mirror


Research papers

How far is too far?

This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the 'Buyer Beware' learning around...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Bernie Malinoff, Jon Puleston
October 26, 2011
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Citation

Malinoff and Puleston (2011a, October 26). How far is too far?. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/how-far-is-too-far-