Resources Library by ANA

Eye tracking

Audience quality attention to advertising media has been a concern to marketers for a long time. Are audiences just viewing a product? Or are they really observing and becoming aware of the brands, products and their benefits when they are advertised...

Catalogue: WM3 2009: Change Is In The Air...

Author: Idalia Cruz Garza

May 7, 2009

Panel-centric hybrid measurement

The long standing disparities between panel-based online audience measurement data and site-centric or "Web Analytics" data has been troublesome for practitioners of online marketing and advertising for over 10 years. More recently, it has become...

Catalogue: WM3 2009: Change Is In The Air...

Author: Pasquale A. Pellegrini

Company: comScore ARS

May 7, 2009

The French experience

The cross-media audience measurement has been operational in France since December 2008. This new tool requested by the French media market is an innovative approach to quantify the media brand audience across media.This presentation will introduce...

Catalogue: WM3 2009: Change Is In The Air...

Author: Laurent Battais

Company: Mediametrie

May 7, 2009

The IPA touchpoints initiative

The IPA TouchPoints Initiative was the world's first, industry, consumer- centric, multi-media database. Since its launch in 2006, it has been emulated around the world.The IPA published the second TouchPoints Survey during 2008, the survey was...

Catalogue: WM3 2009: Change Is In The Air...

Author: Lynne Robinson

May 7, 2009

Measuring the brand impact of search

This paper describes research undertaken to answer the questions 'What is the branding effect of search advertising and how does it compare with other media?' It is based on the measurement of the impact of search as part of a specific brand's...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Jonny Protheroe, Mark Greenstreet

Company: Dentsu Macromill Insight

May 7, 2009

Tapping the wire

*The Wire. A five-season US police series that was a commercial broadcast failure and failed to win a major award. It has nevertheless been described by many as the greatest TV show of all time. A massive TV hit despite very low ratings - this is the...

Catalogue: WM3 2009: Change Is In The Air...

Author: Jennie Beck

Company: KANTAR TNS Malaysia

May 6, 2009

A-Ha

The ideas outlined in this paper will seek to improve the profitability, profile and value of market research agencies across Asia.The paper shows how the creation and management of online communities can move market research from being a cost centre...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: Peter Harris

Company: Colmar Brunton

April 7, 2009

Doing it

This presentation reviews the results of a fascinating study finding that work experience in field or data entry improves claimed future intent to consider MR as a career. Doing it matters more than talking about it. Talking about it shifts...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: Caz Tebbutt Dennis

Company: Tebbutt Research

April 7, 2009

From bricolage to pho

We must continue to adapt new models as market research plays a greater role across the production and marketing chain from innovation and new product development to packaging and point of sale. Like a great chef drawing on theory, practice,...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Alison Dexter, Bach Ngoc Hieu An

Company: KANTAR TNS Malaysia

April 7, 2009