From bricolage to pho

Date of publication: April 7, 2009

Abstract:

We must continue to adapt new models as market research plays a greater role across the production and marketing chain from innovation and new product development to packaging and point of sale. Like a great chef drawing on theory, practice, imagination and confidence, we must materialize a fine balance of art and skill to deliver an outcome akin to the perfect bowl of Vietnamese Pho, the culinary dish of broth, noodles and garnish. Come on 'pholicious' journey as we showcase a methodology applicable across Asia Pacific and beyond.

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