The French experience

Date of publication: May 7, 2009

Company: Mediametrie

Author: Laurent Battais

Abstract:

The cross-media audience measurement has been operational in France since December 2008. This new tool requested by the French media market is an innovative approach to quantify the media brand audience across media.This presentation will introduce the tool and the first key findings after 7 months of launching.

Laurent Battais

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