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The French experience

Date of publication: May 7, 2009

Catalogue: WM3 2009: Change Is In The Air...

Company: Mediametrie

Author: Laurent Battais

Abstract:

The cross-media audience measurement has been operational in France since December 2008. This new tool requested by the French media market is an innovative approach to quantify the media brand audience across media.This presentation will introduce the tool and the first key findings after 7 months of launching.

Laurent Battais

Author

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Case Studies

The French single source experience

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Laurent Battais, Laurent Spitzer

Company: MarketingScan

November 11, 1996

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Citation

Battais and Spitzer (1996a, November 11). The French single source experience . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-french-single-source-experience-


Research Papers

The BBVA brand experience

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: Angel Alloza, Fernando Prado

 

February 1, 2005

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Citation

Alloza and Prado (2005a, February 01). The BBVA brand experience. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-bbva-brand-experience


Research Papers

Experience crash test

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christophe Rebours, Nicolas Pochart

Company: GSK

September 8, 2019

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Citation

Rebours and Pochart (2019a, September 08). Experience crash test. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/experience-crash-test


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Citation

Battais, L. (2009a, May 07). The French experience. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/experience-crash-test