*The Wire. A five-season US police series that was a commercial broadcast failure and failed to win a major award. It has nevertheless been described by many as the greatest TV show of all time. A massive TV hit despite very low ratings - this is the show that more people viewed on DVD than on its broadcast outings. So how do you make the most of a show that doesn't obey the broadcasting rules? How do you measure how well its going down? Taking The Wire as an example of a new world order, this presentation shows how audience response research is dealing with these new challenges and getting ready for a very different TV world. The game's out there, and it's play or get played. That simple: Omar Little, The Wire.
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