Abstract:
*The Wire. A five-season US police series that was a commercial broadcast failure and failed to win a major award. It has nevertheless been described by many as the greatest TV show of all time. A massive TV hit despite very low ratings - this is the show that more people viewed on DVD than on its broadcast outings. So how do you make the most of a show that doesn't obey the broadcasting rules? How do you measure how well its going down? Taking The Wire as an example of a new world order, this presentation shows how audience response research is dealing with these new challenges and getting ready for a very different TV world. The game's out there, and it's play or get played. That simple: Omar Little, The Wire.
Research Papers
Catching up with WEB-TV
Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui
Companies: GfK, Stichting Kijkonderzoek (SKO)
October 21, 2010
Research Papers
Social TV and the clockwork orange
Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
October 21, 2010
Research Papers
Horses for courses - RPD or PeopleMeter?
Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: George Shababb, Richard Marks
Company: KANTAR TNS Malaysia
October 21, 2010
