Resources Library by ANA

Insight, cultural diversity, revolutionary change

'If we known about semiotic analysis earlier and commissioned some before going into this market it would have saved us $18 million'. That remark made in 1999, apropos an emerging Eastern European market, came from a senior client at a multinational...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Hamsini Shivakumar, Malcolm Evans

Companies: Space Doctors Ltd, Leapfrog Research and Planning Ltd

September 15, 2010

Janus and the changing face of pricing research

Are you curious about how the economic crisis has influenced reactions to promotions? Do you wonder whether pricing is more important for shampoos or for diapers? Would you like to know how changing the size of a can of crisps works in relation to...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Maureen Arink, Anne Favrelle, Vicky Nef

Company: SKIM

September 15, 2010

Having a hard time launching innovations in Russia

Companies are refocusing on the emerging markets in BRIC countries. With China, India and Brazil, Russia is back on the radar of multinationals. Despite its familiarity, the Russian market offers particular challenges to FMCG manufacturers,...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Marcin Penconek

Company: Nielsen

September 15, 2010

Interviewing children and young people

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2010

Everything's global, nothing's really global!

The paper copes with the main theme of the global brand’s localization illustrating how market research can provide useful support in comprehending the modalities with which this may occur. It also has a bottom-up approach, which starts off with...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Federico Capeci, Clara Salmeri

Company: DOXA

June 15, 2010

Effective semiotic codes in adolescents

This presentation illustrates the relevance and strategic potential of semiotic analysis in market research and advertising, especially in the development of image, positioning and communication projects. Based on a syndicated research study...

Catalogue: Latin America 2010: The Innovation Journey

Authors: Rosalba Olivella, Carlos Hernández

Company: Feed Back Profile S.A.

May 21, 2010

The evolved consumer

The global economic crisis has resulted in some predictable consumer behaviour changes. Even prior to the economic slowdown we were sensing shifts in consumer attitude towards the conspicuous consumption which had dominated the previous decade....

Catalogue: Latin America 2010: The Innovation Journey

Author: Karina Besprosvan

Company: integral, OmnicomMediaGroup

May 21, 2010

"Me to We Research": Digital characters

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Latin America 2010: The Innovation Journey

Authors: Mark Earls, John Kearon

Company: BrainJuicer

May 21, 2010

Beleza natural

Few studies address the precarious course that might be encountered when entrepreneurs originating in the Base of the Pyramid (BOP) try to grow their businesses by transcending their class-of-origin and strike into mass or even luxury markets. In...

Catalogue: Latin America 2010: The Innovation Journey

Authors: Leticia Moreira Casotti, Maribel Carvalho Suarez, Hy Mariampolski

Company: QualiData Research Inc.

May 21, 2010