Effective semiotic codes in adolescents

Date of publication: May 21, 2010


This presentation illustrates the relevance and strategic potential of semiotic analysis in market research and advertising, especially in the development of image, positioning and communication projects. Based on a syndicated research study 'Assertive Communication Codes With The Adolescent Segment' the presenters will discuss techniques and the creative path that goes from the definition of a working framework, through the development of decoding workshops, to the validation of hypotheses produced in these workshops with adolescent consumers.

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