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Research papers

Untangling the confusion of TV scheduling theories

Complex theories of how advertising works in terms of response, repetition and decay have been merged and confused with the audience- delivery-based media planning concepts of reach and frequency. This paper discusses distinctions that should be made...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Jayne Zenaty Spittler
October 20, 1998
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Citation

Spittler, J. Z. (1998a, October 20). Untangling the confusion of TV scheduling theories. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/untangling-the-confusion-of-tv-scheduling-theories


Research papers

Consumer usage patterns of the Internet and traditional media

This paper compares and contrasts consumer usage patterns of the Internet and traditional media across the top fifty markets in the United States. While interest in the Internet is high, most surveys describe the Internet user in general terms. This...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Jane H. Mulligan
October 20, 1998
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Citation

Mulligan, J. H. (1998a, October 20). Consumer usage patterns of the Internet and traditional media. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/consumer-usage-patterns-of-the-internet-and-traditional-media


Research papers

Data standardization, data warehousing and data mining

The paper describes the process of standardization adopted in the last three years by the Center for Information about the Media (CIM) to unprove the quality and safety of data exchanges coming from audience surveys. The data are collected by field...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Christian Lemer, Renée Lokker
October 20, 1998
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Citation

Lemer and Lokker (1998a, October 20). Data standardization, data warehousing and data mining. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/data-standardization-data-warehousing-and-data-mining


Research papers

MNC

In complete contrast to those media surveys which focus on media consumers, this paper aims to reveal the other side of the coin, by taking a closer look at MNCs {media non-consumers). The field selected for analysis is an area small in size but...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Manu Castilla, Fernando Lacabe
October 20, 1998
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Citation

Castilla and Lacabe (1998a, October 20). MNC. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/mnc


Research papers

Researching the process of change

The paper sets out the broad processes involved in globalisation, especially in the communications and media domains. While there are global changes happening, there remain massive disparities in uptake and availability between markets. Equally,...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Michael Svennevig, Robin Brown, Matt Houltham, Robert Towler, Julie Firmstone
October 20, 1998
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Citation

Svennevig, Brown, Houltham, Towler and Firmstone (1998a, October 20). Researching the process of change. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/researching-the-process-of-change


Research papers

Towards total communications strategies: Is media research keeping pace with change?

This book presents a detailed portrait of how the media research world is meeting the challenges of changing consumer and media environments. Its core themes will help media research professionals expand and develop their existing thinking. Many new...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Sheila Byfield
October 20, 1998
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Citation

Byfield, S. (1998a, October 20). Towards total communications strategies: Is media research keeping pace with change?. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/towards-total-communications-strategies-is-media-research-keeping-pace-with-change-


Research papers

Quantitative research

The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Didy Ward
September 1, 1998
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Citation

Ward, D. (1998a, September 01). Quantitative research. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/quantitative-research


Research papers

Research among children

This chapter is intended to help understand the intricacies of what market research in the specific population of children and youth means and implies, and to give guidance in choosing and applying appropriate research techniques.

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Brigitte Melzer-Lena, Astrid V. Middelmann-Motz
September 1, 1998
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Citation

Melzer-Lena and Middelmann-Motz (1998a, September 01). Research among children . ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/research-among-children-


Research papers

Retail market measurement

The purpose of this chapter is to explain how market information based upon retail sales is derived and used by manufacturers and retailers to make better business decisions. Since the emergence of mass marketing, manufacturers of fast turnover...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: James Brooks, Tim S. Bowles
September 1, 1998
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Citation

Brooks and Bowles (1998a, September 01). Retail market measurement. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/retail-market-measurement