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Research papers

Early learnings from Chicago

This paper provides an introduction to prior research on the use of GPS for measuring audiences to out-of-home media. It also describes the methodology and early learnings obtained by Nielsen Outdoor in developing a GPS-based audience measurement...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Wendy Malley, Ian Garland
June 14, 2004
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Citation

Malley and Garland (2004a, June 14). Early learnings from Chicago. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/early-learnings-from-chicago


Research papers

Looking for numbers

Studies over the years have attempted to document the relationship between consumers and ambient media. An array of research methods has been brought to the task: from focus groups to questions in syndicated studies to primary research in 'eyes-on'...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Cynthia Evans
June 14, 2004
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Citation

Evans, C. (2004a, June 14). Looking for numbers. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/looking-for-numbers


Research papers

The half-pregnant currency

The paper describes an alternative, non-reach/frequency currency that can be utilized by the outdoor media industry for the purpose of buying outdoor advertising.The non-reach/frequency currency described is an Outdoor Advertising Audit, providing...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Chris Modzelewski
June 14, 2004
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Citation

Modzelewski, C. (2004a, June 14). The half-pregnant currency. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/the-half-pregnant-currency


Research papers

Does online drive retail consumer purchases or the opposite?

How people simultaneously use various channels while searching and purchasing products and services becomes a major question should a firm intend to use the Internet as a complementary channel in the purchasing cycle of consumers aside from stores or...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Georges Mao
June 14, 2004
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Citation

Mao, G. (2004a, June 14). Does online drive retail consumer purchases or the opposite?. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/does-online-drive-retail-consumer-purchases-or-the-opposite-


Research papers

Internet applications in the total media mix

The paper demonstrates the contribution of the internet and its applications to advertisers' total media plans. The paper compares the potential strength of the internet, focussing on past campaigns that have been run using traditional media to cover...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Simon Nudds
June 14, 2004
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Citation

Nudds, S. (2004a, June 14). Internet applications in the total media mix. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/internet-applications-in-the-total-media-mix


Research papers

Multi-media

This paper focuses on the Reach and Frequency modelling of poster campaigns and the issue involved in making media mix evaluations.

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Peter Masson
June 14, 2004
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Citation

Masson, P. (2004a, June 14). Multi-media. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/multi-media-6372


Magazines

Research World (June 2004)

It is of course not true that a market researcher does not dare to say what he does if he is being asked about it. But what if he were to say that he works in a fantastic industry? That he makes an important contribution to decision making in...

Catalogue: Research World 2004
Author: ESOMAR B.V.
June 1, 2004
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Citation

B.V., E. (2004a, June 01). Research World (June 2004). ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/research-world-june-2004-


Magazines

Research World (May 2004)

With the Olympics returning to their cradle, Greece will be the centre of the world's media-attention this summer. It is hoped for, and cautiously expected, that the enormous event will give the country's industries - including market research - a...

Catalogue: Research World 2004
Author: ESOMAR B.V.
May 15, 2004
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Citation

B.V., E. (2004a, May 15). Research World (May 2004). ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/research-world-may-2004-


Research papers

Data, dialogue, delivery and ownership

Bangalore, located in Karnataka State, South India, is called the 'Knowledge Capital' and the 'Silicon Valley' of the country. The urban population is cosmopolitan and successive state governments have consistently projected Karnataka's image...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Nayantara Chakravarthi, Kalpana Kar
May 11, 2004
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Citation

Chakravarthi and Kar (2004a, May 11). Data, dialogue, delivery and ownership. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/data-dialogue-delivery-and-ownership