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Research papers

Supercharge Media Optimisation by Unlocking the Power of Time

Optimising marketing investments to drive sales and ROI is always at the top of any marketing department?s agenda. To achieve maximum effects, marketers need to make the right decisions on how much and where to invest, who to target and when. There...

Catalogue: Congress 2024
Authors: Alfonso Calatrava, Hugo Englund, Jessika Odling, Niclas Ohman
Companies: Meta, Nepa, Nepa Sweden
January 1, 1970
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Citation

Calatrava, Englund, Odling and Ohman (1970a, January 01). Supercharge Media Optimisation by Unlocking the Power of Time. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/supercharge-media-optimisation-by-unlocking-the-power-of-time


Research papers

Beyond Screens

The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...

Catalogue: Congress 2024
Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato
Company: FFIND
January 1, 1970
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Citation

Trifiro, Ramic, Tumminello, Imborgia and Armato (1970a, January 01). Beyond Screens. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/beyond-screens


Research papers

Mapping Billions of Synthetic Journeys

Catalogue: Congress 2024
Author:
Company: IPSOS
January 1, 1970
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Citation

(1970a, January 01). Mapping Billions of Synthetic Journeys. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/mapping-billions-of-synthetic-journeys


Research papers

Usability Testing Factory

In the current customer/user experience (CX/UX) landscape, ensuring that digital products are intuitive and efficient is essential for any company's success. The banking sector, particularly in a highly competitive market like Brazil, faces growing...

Catalogue: Congress 2026
Authors: Claudia da Matta Furniel, Thyago Simoes, Leonardo Silvia
Company: Itau Unibanco
January 1, 1970
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Citation

da Matta Furniel , Simoes and Silvia (1970a, January 01). Usability Testing Factory. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/usability-testing-factory


Research papers
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Citation

(1970a, January 01). The New Codes of Feminism. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-new-codes-of-feminism


Research papers

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
Companies: Diageo, IPSOS
January 1, 1970
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Citation

Camino et al. (1970a, January 01). Back to the Future. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507


Research papers

Future Back

The direction in which society evolves?encompassing cultures, behaviours and businesses?resonates across all facets of life, influencing financial, emotional, intellectual and even spiritual realms. Recognising these behavioural trends not only aids...

Catalogue: Congress 2024
Authors: Luiza Rossi, Romina Odorico, Tiago Cunha
Companies: Alexandria Group, The Coca-Cola Company
January 1, 1970
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Citation

Rossi , Odorico and Cunha (1970a, January 01). Future Back. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/future-back


Research papers
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Citation

Cohen and Duhard (1970a, January 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies-


Research papers

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
Companies: Sentient Decision Science, Amazon
January 1, 1970
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Citation

Sprague, Evans, Reid and McCandless (1970a, January 01). Audio Alchemy. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/audio-alchemy