You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

ANA has found 12016 results for you, in 283 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The psychology of radio listening

The paper describes a comprehensive programme of research to explore the psychology of radio listening and its subsequent and potential uses. It is possibly the first study anywhere to explore comprehensively the integrated communication processes of...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Colin Day, Carole Wilkins, Tony Twyman, Graham Woodham
June 15, 1983
×

Citation

Day, Wilkins, Twyman and Woodham (1983a, June 15). The psychology of radio listening. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/the-psychology-of-radio-listening


Research papers

Strategic planning is not dead but different

The strategic planning process has changed very significant since the early 1970s. Planning has changed in terms of scope (it needs to encompass a mere diverse range of publics) in terms of time span (the need fox' greater flexibility dictates...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Martin van Mesdag
June 15, 1983
×

Citation

van Mesdag, M. (1983a, June 15). Strategic planning is not dead but different. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/strategic-planning-is-not-dead-but-different


Research papers

The changing information requirements for successful strategic planning in the pharmaceutical industry

Worldwide challenges to pharmaceutical industry growth and profitability have resulted in an intensified interest in management effectiveness and efficiency. As a result, planning activities have become more formalised and often more extensive. The...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Marsha H. Fanucci
June 15, 1983
×

Citation

Fanucci, M. H. (1983a, June 15). The changing information requirements for successful strategic planning in the pharmaceutical industry. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/the-changing-information-requirements-for-successful-strategic-planning-in-the-pharmaceutical-industry


Research papers

The contribution of research to strategic planning in the airport business

The title of trie seminar suggests that strategic planning could be obsolete. I would not blame people in many industries for taking the view that strategic planning is dead. When survival itself is uncertain one simply can't afford to devote...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Michael Poole
June 15, 1983
×

Citation

Poole, M. (1983a, June 15). The contribution of research to strategic planning in the airport business. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-strategic-planning-in-the-airport-business


Research papers

Presentation and practical use of indicators to measure efficiency and the quality of service (French)

The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot
June 15, 1983
×

Citation

Carof, Gliksman and Perrot (1983a, June 15). Presentation and practical use of indicators to measure efficiency and the quality of service (French). ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/presentation-and-practical-use-of-indicators-to-measure-efficiency-and-the-quality-of-service-french-


Research papers

Practical use of marketing research for area market development

This case study refers to the "A" Company, one of Japan's leading manufacturers of audio/video equipment and home electric appliances. For a long time, the company remained to have a small share in the Sendai Metropolitan district, one of the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: Tadaaki Funayama, Kazuari Ushikubo
Company: Research and Development Inc.
June 15, 1983
×

Citation

Funayama and Ushikubo (1983a, June 15). Practical use of marketing research for area market development. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/practical-use-of-marketing-research-for-area-market-development


Research papers

Marketing research works: A case of Mexicana Airlines (MX)

This paper shows a case of the off-line foreign carrier which moved into the Japanese market to develop its market potentiality and used a simple in-house telephone monitoring survey from its customers such as travel agents, wholesalers and airlines....

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Akira Nagashima
June 15, 1983
×

Citation

Nagashima, A. (1983a, June 15). Marketing research works: A case of Mexicana Airlines (MX). ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/marketing-research-works-a-case-of-mexicana-airlines-mx-


Research papers

New thinking versus 'old listening' in creative development research

The argument of this paper is that good listening depends on the thinking that you do before you do the listening and that this is no less trueadv at the stereotypic and evaluative levels of response, which some practitioners and users still dismiss...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Charles Channon, John Siddall
June 15, 1983
×

Citation

Channon and Siddall (1983a, June 15). New thinking versus 'old listening' in creative development research. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/new-thinking-versus-old-listening-in-creative-development-research


Research papers

Contribution of sociological research to the eradication of rheumatic diseases in Spain

The paper shows that the Sociological Study on Rheumatic diseases in Spain (1981), has been very useful in the solution of the problems that this kind of disorders created not only to the Administration (Ministry of Health and Consumption) but to...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Bernardo Rabassa Asenjo
June 15, 1983
×

Citation

Rabassa Asenjo, B. (1983a, June 15). Contribution of sociological research to the eradication of rheumatic diseases in Spain. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/contribution-of-sociological-research-to-the-eradication-of-rheumatic-diseases-in-spain