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The changing information requirements for successful strategic planning in the pharmaceutical industry

Date of publication: June 15, 1983

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Marsha H. Fanucci

Abstract:

Worldwide challenges to pharmaceutical industry growth and profitability have resulted in an intensified interest in management effectiveness and efficiency. As a result, planning activities have become more formalised and often more extensive. The services supporting these planning activities extend beyond traditional boundaries. Market research departments must be prepared to support the planning process with information that is truly international in scope and much more technologically oriented.

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