The changing information requirements for successful strategic planning in the pharmaceutical industry
Abstract:
Worldwide challenges to pharmaceutical industry growth and profitability have resulted in an intensified interest in management effectiveness and efficiency. As a result, planning activities have become more formalised and often more extensive. The services supporting these planning activities extend beyond traditional boundaries. Market research departments must be prepared to support the planning process with information that is truly international in scope and much more technologically oriented.
Research Papers
Competitor information systems in a multi-national company
Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Janet Grant
 
June 15, 1983
Research Papers
The use of competitive analysis in R&D planning
Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Tamara J. Erickson
 
February 27, 1985
