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The changing information requirements for successful strategic planning in the pharmaceutical industry

Date of publication: June 15, 1983

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Marsha H. Fanucci

Abstract:

Worldwide challenges to pharmaceutical industry growth and profitability have resulted in an intensified interest in management effectiveness and efficiency. As a result, planning activities have become more formalised and often more extensive. The services supporting these planning activities extend beyond traditional boundaries. Market research departments must be prepared to support the planning process with information that is truly international in scope and much more technologically oriented.

Marsha H. Fanucci

Author

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Research Papers

Competitor information systems in a multi-national company

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Janet Grant

 

June 15, 1983

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Citation

Grant, J. (1983a, June 15). Competitor information systems in a multi-national company. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/competitor-information-systems-in-a-multi-national-company


Research Papers

The use of competitive analysis in R&D planning

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Tamara J. Erickson

 

February 27, 1985

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Citation

Erickson, T. J. (1985a, February 27). The use of competitive analysis in R&D planning. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/the-use-of-competitive-analysis-in-r-d-planning


Research Papers

The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers)

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Luis Eduardo Potsch

 

June 15, 1986

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Citation

Potsch, L. E. (1986a, June 15). The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers). ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/the-implications-of-the-strategic-organisational-dynamics-of-companies-market-research-users-for-the-patterns-of-action-of-market-research-agencies-suppliers-


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Citation

Fanucci, M. H. (1983a, June 15). The changing information requirements for successful strategic planning in the pharmaceutical industry. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/the-implications-of-the-strategic-organisational-dynamics-of-companies-market-research-users-for-the-patterns-of-action-of-market-research-agencies-suppliers-