The changing information requirements for successful strategic planning in the pharmaceutical industry

Abstract:

Worldwide challenges to pharmaceutical industry growth and profitability have resulted in an intensified interest in management effectiveness and efficiency. As a result, planning activities have become more formalised and often more extensive. The services supporting these planning activities extend beyond traditional boundaries. Market research departments must be prepared to support the planning process with information that is truly international in scope and much more technologically oriented.

Marsha H. Fanucci

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Research Papers

Research Papers

Research Papers

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