Back

The changing information requirements for successful strategic planning in the pharmaceutical industry

Date of publication: June 15, 1983

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Marsha H. Fanucci

Abstract:

Worldwide challenges to pharmaceutical industry growth and profitability have resulted in an intensified interest in management effectiveness and efficiency. As a result, planning activities have become more formalised and often more extensive. The services supporting these planning activities extend beyond traditional boundaries. Market research departments must be prepared to support the planning process with information that is truly international in scope and much more technologically oriented.

  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld