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Research papers

The female fashion market in Toronto

The study reported here is the first in a series of reports on the market position of the major department stores and specialty chains in the women's fashion market. Unlike most previous studies, this report covers only one product class and all...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Douglas J. Tigert
August 1, 1975
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Citation

Tigert, D. J. (1975a, August 01). The female fashion market in Toronto. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/the-female-fashion-market-in-toronto


Research papers

Some remarks about choice analysis (French)

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975
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Citation

Brousse, J. . (1975a, August 01). Some remarks about choice analysis (French). ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/some-remarks-about-choice-analysis-french-


Research papers

Segmenting by consumer responses to a change in a marketing stimulus

This paper reports on a relatively new basis for segmenting market by elasticity of consumer response to a change in a marketing stimulus. Segmentation by elasticity seeks to analyse change in consumer responses to changes in price, deal or...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Henry Assael, A. Marvin Jr.
August 1, 1975
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Citation

Assael and Marvin Jr. (1975a, August 01). Segmenting by consumer responses to a change in a marketing stimulus. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/segmenting-by-consumer-responses-to-a-change-in-a-marketing-stimulus


Research papers

Manufacturer-retailer interface

A manufacturer who is aware of each Multiple's company philosophy is in a good position to present new products in the light of that knowledge, and to emphasise those aspects that will most readily attract a favourable response. But a company...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: Richard A. Westwood, John Palmer, Brian C. Pymont
August 1, 1975
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Citation

Westwood, Palmer and Pymont (1975a, August 01). Manufacturer-retailer interface. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/manufacturer-retailer-interface


Research papers

In-store designs

For in-store designs one has to define a standard of measurement. In most cases it is no use to design something with the use of only one store. It is preferable to use a reasonable number of stores. Great attention should be paid to the unsolvable...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Benno Stoppelman
August 1, 1975
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Citation

Stoppelman, B. (1975a, August 01). In-store designs. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/in-store-designs


Research papers

Some problems associated with the use of multidimensional scaling

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
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Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling


Research papers

Standardizing advertising for the international market

Should advertising of various products and services be standardized in the international market, or are there too many cultural obstacles? At one extreme is the view that one basic advertising theme is desirable because of similarities in points of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Steuart Henderson Britt
August 1, 1975
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Citation

Britt, S. H. (1975a, August 01). Standardizing advertising for the international market. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/standardizing-advertising-for-the-international-market


Research papers

Fieldwork quality

The paper illustrates that the quality of fieldwork is still a matter of concern and that although research suppliers and buyers are aware of this, and recognise fieldwork as a most important element of any research project, little is being done to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: D. K. Willingale
August 1, 1975
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Citation

Willingale, D. K. (1975a, August 01). Fieldwork quality. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/fieldwork-quality


Research papers

Getting the best out of brand image work

This paper describes a case history in the shampoo market where we set out to overcome these restrictions and develop a fresh approach to brand image work designed to fulfil more closely the users' needs in terms of range of information,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Ann Hughes Hallett, Mike Buckle
August 1, 1975
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Citation

Hallett and Buckle (1975a, August 01). Getting the best out of brand image work. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/getting-the-best-out-of-brand-image-work