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Fieldwork quality

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: D. K. Willingale

Abstract:

The paper illustrates that the quality of fieldwork is still a matter of concern and that although research suppliers and buyers are aware of this, and recognise fieldwork as a most important element of any research project, little is being done to improve the situation. Indeed some fears have been expressed that the problem is increasing.

D. K. Willingale

Author

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Research Papers

Interviewer recruitment and training

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: Paul Howard Berent

 

June 15, 1962

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Citation

Berent, P. H. (1962a, June 15). Interviewer recruitment and training. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/interviewer-recruitment-and-training


Research Papers

The use of a consumer field force for interviewing in mass industrial markets

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: M. Narraway

 

January 1, 1973

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Citation

Narraway, M. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets


Research Papers

Sources of error in the personal interview

Catalogue: The European Marketing Research Review 1972

Author: Joan Macfarlane Smith

 

June 15, 1972

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Citation

Macfarlane Smith, J. (1972a, June 15). Sources of error in the personal interview. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/sources-of-error-in-the-personal-interview


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Citation

Willingale, D. K. (1975a, August 01). Fieldwork quality. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/sources-of-error-in-the-personal-interview