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Research papers

Selling Insight through Live Commerce in China

Livestreaming e-commerce in China reached 171 billion in value in 2020. The most popular live commerce shows are the ones where hosts open up about who they really are, show how they live their lives and share their honest opinions and feelings...

Catalogue: Congress 2023
Authors: Yingying Gu, Jennifer Liu
September 29, 2023
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Citation

Gu and Liu (2023a, September 29). Selling Insight through Live Commerce in China. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/selling-insight-through-live-commerce-in-china


Research papers

Can Social Listening Obsolete All Other Research Methodologies?

This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...

Catalogue: Congress 2023
Authors: Nicolas Pochart, Pierre Antoine Dubosc
September 29, 2023
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Citation

Pochart and Dubosc (2023a, September 29). Can Social Listening Obsolete All Other Research Methodologies?. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/can-social-listening-obsolete-all-other-research-methodologies-12113


Research papers

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
September 29, 2023
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Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/using-the-data-you-have-to-get-the-insights-you-need


Research papers

Uncovering the Why

Researchers and data scientists are easily siloed into their fields of expertise. Clients and scientists often have limited time-frames and budgets, and so are forced to opt for one over the other. While both social listening and survey research...

Catalogue: Congress 2023
Authors: Cecily Mejia, Hannah Pucci, Karl Joyce
September 28, 2023
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Citation

Mejia, Pucci and Joyce (2023a, September 28). Uncovering the Why. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/uncovering-the-why


Research papers

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023
Authors: Patrick Fagan, Vanja Ljevar
September 28, 2023
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Citation

Fagan and Ljevar (2023a, September 28). Digital DNA: If Your Data Could Talk?. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/digital-dna-if-your-data-could-talk


Research papers

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
September 28, 2023
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Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights


Research papers

Creating the Beauty Insights that Move Africa

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...

Catalogue: Congress 2023
Authors: Kambe Mwaba, Christine Laurenssen
September 28, 2023
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Citation

Mwaba and Laurenssen (2023a, September 28). Creating the Beauty Insights that Move Africa. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/creating-the-beauty-insights-that-move-africa


Research papers

Going Beyond Insights

Times are tough, and that is a bit of an understatement. We are being bombarded with news headlines about the interest rate hikes, increased costs of living, shaky stocks and bonds, the lingering pandemic, the energy crisis, the war in Ukraine and a...

Catalogue: Congress 2023
Authors: Sally Joubert, Georgia Phillips
September 27, 2023
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Citation

Joubert and Phillips (2023a, September 27). Going Beyond Insights. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/going-beyond-insights


Research papers

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/human-or-ai