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Using the Data You Have to Get The Insights You Need

Date of publication: September 29, 2023

Catalogue: Congress 2023

Author: Loren Crawford

Abstract:

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With a mandate to reimagine Cisco.com to create the best possible customer experience, how can we measure if we are getting it right? 

Loren Crawford

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