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Uncovering the Why

Date of publication: September 28, 2023

Catalogue: Congress 2023

Authors: Cecily Mejia, Hannah Pucci, Karl Joyce

Abstract:

Researchers and data scientists are easily siloed into their fields of expertise. Clients and scientists often have limited time-frames and budgets, and so are forced to opt for one over the other. While both social listening and survey research reveal underlying consumer trends, they each only illuminate a part of the bigger picture.

Cecily Mejia

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Hannah Pucci

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Karl Joyce

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Uncovering the Why

Catalogue: Congress 2023

Authors: Cecily Mejia, Hannah Pucci, Karl Joyce

Companies: Meta, Mintel

September 28, 2023

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Citation

Mejia, Pucci and Joyce (2023a, September 28). Uncovering the Why. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uncovering-the-why-12165


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Uncovering the unspoken word

Catalogue: Asia Pacific 2017: Discoveries

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Uncovering the unspoken word

Catalogue: Asia Pacific 2017: Discoveries

Authors: Robin de Rooij, Paul Janssen

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Citation

Mejia, Pucci and Joyce (2023a, September 28). Uncovering the Why. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word