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Research papers

An investigation of the creative approaches to the standardisation of international qualitative research studies

The question of standardisation of international qualitative studies has arisen in part due to the direct demands which global marketing and advertising is making on research. Because products and marketing strategies are being standardised, so it is...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Colleen Ryan, Shirley Kitchen
June 15, 1986
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Citation

Ryan and Kitchen (1986a, June 15). An investigation of the creative approaches to the standardisation of international qualitative research studies. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/an-investigation-of-the-creative-approaches-to-the-standardisation-of-international-qualitative-research-studies


Research papers

The paradox of 'the new qualitative research'

This paper reviews some features of the current state of qualitative research in the UK. The concept of the New Qualitative Research is defined in terms of a combination of volume, status and theoretical orientation. The authors fervently hope that...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Stephen Wells, Tony Lunn
June 15, 1986
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Citation

Wells and Lunn (1986a, June 15). The paradox of 'the new qualitative research' . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-paradox-of-the-new-qualitative-research-


Research papers

The branding of international research

The paper traces the development of international marketing research over the years and shows that it has now become an established part of the activities of hundreds of research companies throughout the world. It is argued that an international...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Philip D. Barnard
June 15, 1986
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Citation

Barnard, P. D. (1986a, June 15). The branding of international research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-branding-of-international-research


Research papers

The democracy of opinion polls

I would like to suggest that the polling industry should not agonise too much about getting elections wrong. Error may be good for you; an occasional disaster can be good for the industry and good for the public. If polls were to have too long a run...

Catalogue: Seminar 1986: Opinion Polls
Author: David Butler
June 15, 1986
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Citation

Butler, D. (1986a, June 15). The democracy of opinion polls. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-democracy-of-opinion-polls


Research papers

Unusual research for unusual advertising, mixing methods and minds

A striking new advertising campaign was produced for Benson & Hedges in France. Seven advertisements were prepared, and research was needed to establish, first, whether this campaign projected the image desired for the brand, and if so whether it was...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Colin Pendry, Margaret Holmes
June 15, 1986
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Citation

Pendry and Holmes (1986a, June 15). Unusual research for unusual advertising, mixing methods and minds. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/unusual-research-for-unusual-advertising-mixing-methods-and-minds


Research papers

A cross-national view of consumer predispositions toward products from foreign countries

This paper discusses aspects of the "country-of-origin", or "made in", concept. This refers to the notation included on the labels of products that are sold in countries different than their country of manufacture. Although this is a legal...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Nicolas Papadopoulos, Louise A. Heslop, Françoise Graby, George Avlonitis
June 15, 1986
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Citation

Papadopoulos, Heslop, Graby and Avlonitis (1986a, June 15). A cross-national view of consumer predispositions toward products from foreign countries . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/a-cross-national-view-of-consumer-predispositions-toward-products-from-foreign-countries-


Research papers

The qualitative approaches and their anticipatory function

How can future factors be detected by a qualitative approach? Two considerations flow from that question: 1. The emergence of new experiences and perceptions remains latent in large part for lack of concepts, of mental images, of words to define them...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Jean Deslandes, Sylvie Motte
June 15, 1986
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Citation

Deslandes and Motte (1986a, June 15). The qualitative approaches and their anticipatory function. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-qualitative-approaches-and-their-anticipatory-function


Research papers

The researcher at the service of decision-making in collective build-up of the enterprise's project (French)

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Pierre J. Burgaud
June 15, 1986
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Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-researcher-at-the-service-of-decision-making-in-collective-build-up-of-the-enterprise-s-project-french-


Research papers

Diamonds for men (DFM)

For many years diamonds were strictly and exclusively linked to female stereotypes. De Beers' constant research into new markets had seen in males a new area in which to develop their products. This paper shows how through continuous research...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Vanna Bonvini, Lia Colacicco
June 15, 1986
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Citation

Bonvini and Colacicco (1986a, June 15). Diamonds for men (DFM). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/diamonds-for-men-dfm-