Abstract:
This paper reviews some features of the current state of qualitative research in the UK. The concept of the New Qualitative Research is defined in terms of a combination of volume, status and theoretical orientation. The authors fervently hope that success will not breed self-destruction. The paper is based upon the authors' joint experience, and also upon discussions with leading practitioners and users of qualitative research. Focusing primarily on the UK scene, it is intended to provoke discussion on whether similar trends are evident in other countries, and what the implications of such trends might be.
Research Papers
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Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
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Catalogue: Seminar 1972: Segmentation And Typology
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Research Papers
Recent developments in market segmentation
Catalogue: ESOMAR/WAPOR Congress 1969
Author: J. A. Lunn
 
June 15, 1969
