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Research papers
Future fuels
The presentation reviews the results of an 18 month research programme conducted for the Shell Future Fuels division beginning in August 2007 .The goal of the study was to better understand American and German driver attitudes towards alternative...
Catalogue: Congress 2009: Leading The Way
Authors: Leslie Pascaud, Duncan Macleod, Isabelle Remond
Companies: Added Value, Shell Global
September 22, 2009
Research papers
Today is actually tomorrow!
CSR has become one of the important weapons of companies in increasing awareness, familiarity, favorability and reputation. Almost every company carries out a CSR activity but few measure its perceptual or real impact. This presentation shows how...
Catalogue: Congress 2009: Leading The Way
Authors: Elvan Oktar, Fatma Ãelenk
Company: IRIS Network
September 22, 2009
Research papers
More, more, more
This joint case study will be relevant to any marketer or researcher interested in how to increase research value through more creative engagement of participants whilst simultaneously reducing research costs. The presentation provides a new vision...
Catalogue: Congress 2009: Leading The Way
Authors: Rachel Brown, Fiona Blades
Company: MESH Experience
September 22, 2009
Research papers
Sustainability as a monetary brand value
This presentation describes the results of basic research regarding the relation between sustainability and brands in general and the relevance of sustainability for brand equity in particular. The understanding of social comparison processes and the...
Catalogue: Congress 2009: Leading The Way
Author: Stephan Götze
September 22, 2009
Research papers
Are communities an answer to the economic recession?
The fastest growing aspect of the Research 2.0 revolution is the use of online research communities. When these communities first burst on the scene, in 2006, the talk was all about collaboration, consultation, and ceding control. More recently the...
Catalogue: Congress 2009: Leading The Way
Author: Ray Poynter
September 22, 2009
Research papers
Could I just ask you a few questions as you have sex on this park bench?
This presentation describes the approach and findings of a qualitative research study conducted in the United Kingdom on behalf of the Department of Health. In gathering data, the need for research agencies to drive innovation in methodology is...
Catalogue: Congress 2009: Leading The Way
Authors: Anna Thomas, Rupal Mathur
September 22, 2009
Research papers
Managing knowledge, maximising returns
This presentation addresses the utilisation of the latest knowledge management and web techniques to create BORIS (Bank Of Research and Insight Stuff) in conjunction with the research team within Aviva, United Kingdom.
Catalogue: Congress 2009: Leading The Way
Author: Luke Allen
Company: Nunwood
September 22, 2009
Research papers
Gaming 0.0
This presentation addresses how FLEX/theINNOVATIONLAB and Blauw developed an innovative and smart board game, played by researchers, designers and consumers, to create a synergistic environment for ideation in order to get the best out of people....
Catalogue: Congress 2009: Leading The Way
Authors: Jeroen Verbrugge, Abke Geels, Sylvie Verbiest, Arthur Fletcher
Company: Blauw Research
September 22, 2009
Research papers
