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Gaming 0.0

Date of publication: September 22, 2009

Catalogue: Congress 2009: Leading The Way

Company: Blauw Research

Authors: Jeroen Verbrugge, Abke Geels, Sylvie Verbiest, Arthur Fletcher

Abstract:

This presentation addresses how FLEX/theINNOVATIONLAB and Blauw developed an innovative and smart board game, played by researchers, designers and consumers, to create a synergistic environment for ideation in order to get the best out of people. Ready to play? Feel the flow!

Jeroen Verbrugge

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Abke Geels

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Sylvie Verbiest

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Arthur Fletcher

Author

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Citation

Verbrugge, Geels, Verbiest and Fletcher (2009a, September 22). Gaming 0.0. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/gaming-0-0