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Schaefer, W. (1965a, June 15). Should advertisements be "believable" or "convincing"?. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/should-advertisements-be-believable-or-convincing-
Webb, M. H. (1965a, June 15). The computer in media planning . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-computer-in-media-planning-
Goldsmith, R. (1965a, June 15). The use of market research in international marketing management . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-
Raula, A. (1965a, June 15). Market research in Finland. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/market-research-in-finland
Bos, H. L. (1965a, June 15). Integration of "industrial" and "consumer" marketing research. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/integration-of-industrial-and-consumer-marketing-research
Franco and Kaiser (1965a, June 15). Market research in Spain and in Sweden. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/market-research-in-spain-and-in-sweden
Abruzzini, P. (1965a, June 15). Methods of measuring the difficulty of language used in advertising copy. ANA - ESOMAR. Retrieved April 29, 2024, from
König, Lakaschus and Lovell (1965a, June 15). The measurement of pupil dilation as a market research tool. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-measurement-of-pupil-dilation-as-a-market-research-tool
van Rees, J. (1965a, June 15). International research problems. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/-international-research-problems