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Market research in Spain and in Sweden

Date of publication: June 15, 1965

Catalogue: ESOMAR Yearbook 1964-1965

Authors: Pedro Crespo Franco, Bo P. Kaiser

Abstract:

At present there are in Spain a number of market research organisations with the proper technique and field staff which can accept market research studies of any kind. While in Sweden The association of the eleven leading market research institutes which was founded in 1960 has extended its activities during 1963 and has tried to solve some vital problems in the field of market research.

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