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Research reports

Qualitative research on Smarties party packs on behalf of Rowntree-Mackintosh Ltd.

Rowntree Mackintosh has produced half-pound bags ofSmarties provisionally called Smarties Party Packs.  The objectives of the researchreported here were to discover: 1. In-home usage patterns and; 2. Economy aspects.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 15, 1973
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Citation

, C. (1973a, June 15). Qualitative research on Smarties party packs on behalf of Rowntree-Mackintosh Ltd.. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-party-packs-on-behalf-of-rowntree-mackintosh-ltd-


Research papers

Conclusions of the seminar

Concluding remarks of the ESOMAR seminar "From market research to advertising strategy and vice-versa" by J. A. Burdus.

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Julia Ann Burdus
June 15, 1973
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Citation

Burdus, J. (1973a, June 15). Conclusions of the seminar. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/conclusions-of-the-seminar


Research papers

Export market research for smaller organisations

The paper takes the view that increasing affluence in Europe will produce greater opportunities for developing export markets in consumer goods and that those will be attractive to smaller as well as large exporting organisations. It discusses some...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Howard Biggs
June 15, 1973
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Citation

Biggs, H. (1973a, June 15). Export market research for smaller organisations. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/export-market-research-for-smaller-organisations


Research papers

Comparison of behaviour patterns of passengercar drivers in various countries

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1973
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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries


Research papers

Comparison of behaviour patterns of passengercar drivers in various countries (German)

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1973
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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries (German). ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries-german-


Research papers

Conclusions derived from the session on: Framing of questionnaires and techniques of data collection

The papers presented during this session used a large number of concrete examples to analyse the techniques of framing questionnaires and made specific recommendations intended for the experts. It might be of advantage to continue with a...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jacques Durand
June 15, 1973
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Citation

Durand, J. (1973a, June 15). Conclusions derived from the session on: Framing of questionnaires and techniques of data collection . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/conclusions-derived-from-the-session-on-framing-of-questionnaires-and-techniques-of-data-collection-


Research papers

Market analysis in regional economic development

The application of market analysis procedures to problems of regional economic development has long been neglected. This paper presents a framework for regional economic analysis and then proceeds to a detailed examination of the City of Bradford in...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: M. G. Christopher, Gordon S.C. Wills
June 15, 1973
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Citation

Christopher and Wills (1973a, June 15). Market analysis in regional economic development. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/market-analysis-in-regional-economic-development


Research papers

Market research in the European socialist countries

In a planned economy, market research is not only a means of market information used by producing and commercial enterprises, but is an indispensable factor for the formulation of plans for the national economy and for supervision of the fulfilment...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Laszlo Szabo
June 15, 1973
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Citation

Szabo, L. (1973a, June 15). Market research in the European socialist countries. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/market-research-in-the-european-socialist-countries


Research papers

Advertising effect in dependence on effect factors in magazines

The research project was conducted in certain German magazines of both bulky and shorter types. The sample consisted of 400 regular female readers of these magazines, who had not yet read the edition in question. The examination of the research...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Thomas Kiss, Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1973
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Citation

Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/advertising-effect-in-dependence-on-effect-factors-in-magazines