Back

Comparison of behaviour patterns of passengercar drivers in various countries (German)

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Company: ESSO

Author: Karl-Friedrich Holm

Abstract:

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer attitudes and behaviour patterns an international advertising campaign is possible and promises to be successful.

Karl-Friedrich Holm

Author

This is a long description of some author details.

  • PDF
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
Some principles in product testing Authors: Fritz Lohmeier
The case for comparative secondary analysis Authors: Stein Rokkan
Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
Research into consumer behaviour and its motivation (French) Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel
Sampling or "movivation" Authors: Pierre Lacoste
Sampling or "movivation" (French) Authors: Pierre Lacoste
The co-ordination of international research (French) Authors: Max K. Adler
Consensus and cleavage among West European nations on Cold War issues Authors: Helen Dinerman
×

Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries-german-