Abstract:
A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer attitudes and behaviour patterns an international advertising campaign is possible and promises to be successful.
This could also be of interest:
Research Papers
Patterns of individual TV usage
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Andreas Reinold
 
May 1, 1994
