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Comparison of behaviour patterns of passengercar drivers in various countries (German)

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Company: ESSO

Author: Karl-Friedrich Holm

Abstract:

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer attitudes and behaviour patterns an international advertising campaign is possible and promises to be successful.

Karl-Friedrich Holm

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Research Papers

Comparison of behaviour patterns of passengercar drivers in various countries

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Karl-Friedrich Holm

Company: ESSO

June 15, 1973

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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries


Research Papers

Patterns of individual TV usage

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Andreas Reinold

 

May 1, 1994

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Citation

Reinold, A. (1994a, May 01). Patterns of individual TV usage. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/patterns-of-individual-tv-usage


Research Papers

The in-home and out-of-home viewing patterns of European businessmen in seventeen European countries

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Elizabeth Rintoul, Hilary Zamick, John Clemen, Colin Shaddick

 

May 1, 1994

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Citation

Rintoul, Zamick, Clemen and Shaddick (1994a, May 01). The in-home and out-of-home viewing patterns of European businessmen in seventeen European countries. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-in-home-and-out-of-home-viewing-patterns-of-european-businessmen-in-seventeen-european-countries


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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries (German). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-in-home-and-out-of-home-viewing-patterns-of-european-businessmen-in-seventeen-european-countries