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Comparison of behaviour patterns of passengercar drivers in various countries

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Company: ESSO

Author: Karl-Friedrich Holm

Abstract:

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer attitudes and behaviour patterns an international advertising campaign is possible and promises to be successful.

Karl-Friedrich Holm

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Research Papers

Comparison of behaviour patterns of passengercar drivers in various countries (German)

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Karl-Friedrich Holm

Company: ESSO

June 15, 1973

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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries (German). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries-german-


Research Papers

The in-home and out-of-home viewing patterns of European businessmen in seventeen European countries

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Elizabeth Rintoul, Hilary Zamick, John Clemen, Colin Shaddick

 

May 1, 1994

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Citation

Rintoul, Zamick, Clemen and Shaddick (1994a, May 01). The in-home and out-of-home viewing patterns of European businessmen in seventeen European countries. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-in-home-and-out-of-home-viewing-patterns-of-european-businessmen-in-seventeen-european-countries


Research Papers

Comparative industrial buying patterns in high level economies

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Peter M. Banting, David Ford, Andrew C. Gross, George Holmes

 

June 15, 1983

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Citation

Banting, Ford, Gross and Holmes (1983a, June 15). Comparative industrial buying patterns in high level economies. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/comparative-industrial-buying-patterns-in-high-level-economies


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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/comparative-industrial-buying-patterns-in-high-level-economies