Resources Library by ANA

The successful management of new products in the 1980s

Understanding the management approaches that result in competitive advantage has been a permanent objective of Booz.Allen & Hamilton for over 25 years. This paper reports the results of our most recent research on the subject to date and highlights...

Catalogue: Seminar 1983: New Product Development

Author: Pierre A. Rodocanachi

November 21, 1983

New magazines

This paper describes some practical marketing research techniques, used by VNU (United Dutch Publishing Companies) in order to indicate in a reasonably adequate and reliable way the market possibilities of a new magazine. Based on the results of this...

Catalogue: Seminar 1986: New Developments In Media Research

Author: John Rodenburg

November 2, 1983

Perspectives on the new product development process

Productivity and success in the new product area could be vastly improved through increased concentration and thinking in the early stage planning phase; particularly, in terms of defining the strategic role of the new product, identifying and...

Catalogue: Seminar 1983: New Product Development

Author: Joseph Plummer

November 2, 1983

Predicting sales volume and market shares

The paper argues the case for extending the value of much market research data concerned with concept testing, concept/product use testing and usage and attitude tracking studies by employing modelling systems to predict sales volume or market...

Catalogue: Seminar 1983: New Product Development

Authors: Peter Sampson, Patrick G. M. Standen

Company: Burke, Inc.

November 2, 1983

The use of transactional analysis in the development of a new brand's personality

We have attempted to address in an approach to measurement we have called 'Brand Diagnosis'. Our objectives in doing so were to combine the 'divergence' of a qualitative research methodology with a method of analysis which would simulate the...

Catalogue: Seminar 1983: New Product Development

Authors: Max Blackston, Margaret Holmes

Company: Marplan Forschungsgesellschaft mbH

November 2, 1983

Choosing the right product

Market research has developed several tools for selecting the optimal combination of product features. One of the methods which has become fairly popular within the last years is the "Trade-Off Model". With this method, utility indices are computed...

Catalogue: Seminar 1983: New Product Development

Authors: Detlef Baur, Jürgen Doeblin

November 2, 1983

Assessing new product opportunities in international markets

This paper reviews some methods for assessing foreign product opportunities and presents a sample case (introducing a North American beer in Europe) of international market choice. The paper shows that by following a methodological approach the firm...

Catalogue: Seminar 1983: New Product Development

Author: Nicolas Papadopoulos

November 2, 1983

Generating idea from consumers

The paper considers current and developing creative research methods used in generating ideas from consumers in the area of new product development. The role of consumers as idea-generators is discussed within an overall model commencing from a...

Catalogue: Seminar 1983: New Product Development

Authors: Cliff Holmes, Sheila Keegan

November 2, 1983

Getting the product mix strategy right via model for positioning assessment and potential prediction

This paper will describe a model and market measurement system which predicts new product potential at the concept/product stage of development and explicitly links the prediction to perceptions before and after use. The discussion includes model...

Catalogue: Seminar 1983: New Product Development

Authors: Robert L. Klein, Katherine A. Moore, Sandra K. Eubank

November 2, 1983