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Videos

The potential power of digital creative

While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...

Catalogue: Congress 2016: #WOW
Authors: Samuel Kim, Matthew Sharp, Cortney Henseler
June 15, 2016
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Citation

Kim, Sharp and Henseler (2016a, June 15). The potential power of digital creative. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/the-potential-power-of-digital-creative


Videos

Welcome to ESOMAR Congress 2016- #WOW

Opening ceremony at the ESOMAR 69th annual Congress in New Orleans.

Catalogue: Congress 2016: #WOW
Authors: Finn Raben, Melanie Courtright, Jackie Lorch, Laurent Florès
June 15, 2016
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Citation

Raben, Courtright, Lorch and Florès (2016a, June 15). Welcome to ESOMAR Congress 2016- #WOW. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/welcome-to-esomar-congress-2016--wow


Videos

Advances in hybrid television audience measurement

EGTA is the European trade association for marketers of advertising solution across screens and audio platform. Their mission is to assist and enable televisions and radios to monetise effectively audiovisual content through advertising solutions.

Catalogue: Seminar 2016: Media Return on Investment
Author: Caroline Brasseur
June 15, 2016
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Citation

Brasseur, C. (2016a, June 15). Advances in hybrid television audience measurement. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/advances-in-hybrid-television-audience-measurement


Webinars

Anatomy of a perfect survey

This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a...

Catalogue: Webinars 2016
Author: Luke Sehmer
June 15, 2016
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Citation

Sehmer, L. (2016a, June 15). Anatomy of a perfect survey. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/anatomy-of-a-perfect-survey


Webinars

ESOMAR and GRBN joint Webinar: Using incentives and sweepstakes in international online research

This webinar takes that guidance and explains in further detail what every researcher should know about incentives and sweepstakes. Expert speakers will guide you through the key issues for professional best practice, how to avoid some of the legal...

Catalogue: Webinars 2016
Authors: Mario Callegaro, Enrique Domingo de Bias, Debrah Harding
June 15, 2016
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Citation

Callegaro, Domingo de Bias and Harding (2016a, June 15). ESOMAR and GRBN joint Webinar: Using incentives and sweepstakes in international online research. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/esomar-and-grbn-joint-webinar-using-incentives-and-sweepstakes-in-international-online-research


Videos

ESOMAR breaking news

Some news on the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics.

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). ESOMAR breaking news . ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/esomar-breaking-news-


Webinars

Fit for purpose

Today's researchers have more ways than before to collect useful data, yet most of us specialize in only one or two methods. And so we squeeze the client's problem into our solution.The University of Georgia's recently revised Principles of Market...

Catalogue: Webinars 2016
Author: Pete Cape
June 15, 2016
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Citation

Cape, P. (2016a, June 15). Fit for purpose. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/fit-for-purpose


Videos

Clipboards, calls and focus groupies

The industry view of the public perception of the market research industry often comprises of people standing around in shopping centre's with clipboards. As the gap between brand and consumer has shortened enormously in the last decade, is this...

Catalogue: Congress 2016: #WOW
Authors: Luke Sehmer, Melanie Courtright
June 15, 2016
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Citation

Sehmer and Courtright (2016a, June 15). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies-8700


Videos

Datactionable!

In a typical segmentation study, segments are identified that differ in terms of their needs, attitudes or behaviours. However, these segments rarely differ on demographic or firmographic variables that exist on a customer's database(s). Thus, it is...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Michael Patterson
Company: RADIUS Global Market Research
June 15, 2016
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Citation

Patterson, M. (2016a, June 15). Datactionable!. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/datactionable-