Resources Library by ANA

Future of market research

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we...

Catalogue: Webinars 2016

Authors: Finn Raben, Ian McVey, John Kearon, Mario Callegaro

June 15, 2016

How to protect privacy in large datasets

In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Oriol Llauradó, Simon Van Duivenvoorde

Company: Netquest

June 15, 2016

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Masao Kakihara, Karthik Venkatakrishnan

Company: GfK

June 15, 2016

Insights2020

Insights2020 – Driving Customer-Centric Growth, is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. The Insights2020 study has developed the...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Marc de Swaan Arons

June 15, 2016

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW

Authors: Layhour Sao, Rebecca L. Norris

Company: KANTAR TNS Malaysia

June 15, 2016

Market research: WOW this changes everything!

What if we could read minds? What if we could know what customers want before they know themselves? What if we could combine traditional Market Research with cutting-edge advances in Data Science, Machine Learning, Computational Psycholinguistics and...

Catalogue: Congress 2016: #WOW

Author: JT Kostman

June 15, 2016

Future-proofing a tracking study in Japan

Research should always be about putting the consumer at the centre of our thinking. Considering an acceleration of mobile platforms, now is the time to focus on developing "device-agnostic". In alliance with Ipsos global/local experts, we challenged...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Makoto Moriguchi, Daniel Welch

Company: Ipsos MRBI

June 15, 2016

Taking games seriously

This paper will examine new enabling tools in the manner of games that can be used to convert and enrich the conventional focus group discussion. This shall be demonstrated using a couple of case studies from Indonesia.

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Lee Ryan, Satish Pai, Monica Cravenetya

Company: Deka Marketing Research

June 15, 2016

Respondent engagement

Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the...

Catalogue: Congress 2016: #WOW

Authors: Sherri Stevens, Stefan Kuegler, Jason Morris

June 15, 2016