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Anatomy of a perfect survey

Date of publication: June 15, 2016

Catalogue: Webinars 2016

Author: Luke Sehmer

Abstract:

This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a framework to ensure data quality. Secondly, we'll look at how and the best way to incentivise respondents for digital surveys and then we'll move to survey design with a particular focus on mobile optimisation.

Luke Sehmer

Author

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Sehmer, L. (2016a, June 15). Anatomy of a perfect survey. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/the-perfect-pair