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Research papers

The modern nomad in Asia

According to the International Organization for Migration (IOM) the estimated number of international migrants has increased globally from about 150 million people in the year 2000 to 214 million people today. This phenomenon makes societies across...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Stephanie Herold
April 7, 2013
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Citation

Herold, S. (2013a, April 07). The modern nomad in Asia. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/the-modern-nomad-in-asia


Research papers

Lost in translation

The last decade has seen phenomenal growth in market research activity in emerging Asian markets; much of the growth has been driven by Western multinationals seeking to enter or extend their reach in Asian markets. In response, a dynamic Asia-based...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Sue Siewert, David G. Bakken
April 7, 2013
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Citation

Siewert and Bakken (2013a, April 07). Lost in translation. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/lost-in-translation


Research papers

The brave new world

This presentation will explore the impact and growth of digital in Asia, by asking the following: Does digital lead to an incremental reach and synergistic impact versus other media channels? The presentation will compare different media using a...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Priti Mehra, Bhomik Chandna
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Mehra and Chandna (2013a, April 07). The brave new world. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/the-brave-new-world


Research papers

24/7 diginography

This presentation will explore the combination of online research with the new lifestyles of NOWSUMERS- lives lived more publicly than privately. It will feature the use of an MROC, to delve into more in-depth, 24/7 ethnography by combining online,...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Dangjaithawin Anantachai, Rosesanant Punithipandkul, Kanita Tungworapojwitan
Company: INTAGE HOLDINGS Inc.
April 7, 2013
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Citation

Anantachai, Punithipandkul and Tungworapojwitan (2013a, April 07). 24/7 diginography. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/24-7-diginography


Research papers

Growing brands by connecting with deeper human motivations

The BIG question for manufacturing and servicing companies is: How can I ensure that my future investments in brands maximise their potential in the market? Through an example in the beer category, this presentation will show how a PEOPLE-centred...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Sue Phillips, Niels Blichfeldt, Shivani Dayal Kapoor
Company: Ipsos MRBI
April 7, 2013
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Citation

Phillips, Blichfeldt and Kapoor (2013a, April 07). Growing brands by connecting with deeper human motivations. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/growing-brands-by-connecting-with-deeper-human-motivations


Research papers

Advertising clusters in Asia

Asia as a region continues to grow in stature and importance. While the rise of India and China has been well-documented, Indonesia and Vietnam are strong performers in recent times. When it comes to advertising, ad expenditure in the region is...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Shivkumar Moulee
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Moulee, S. (2013a, April 07). Advertising clusters in Asia. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/advertising-clusters-in-asia


Research papers

Screen age

Cimigo conducted a major ethnographic study in 2012 to understand the influence of digital devices across major cities in Asia. How are evolving screen-age lifestyles and emerging digital trends shaping the future of middle class consumers, from...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Christophe Robert
Company: Cimigo
April 7, 2013
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Citation

Robert, C. (2013a, April 07). Screen age. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/screen-age


Research papers

The last frontier of Asia

In 2012, Myanmar accelerated its course of political and economic reform. Given its position as Asias last significant frontier economy, global and regional research suppliers and their clients have been quick to explore the opportunity for growth...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Ron Gailey
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Gailey, R. (2013a, April 07). The last frontier of Asia. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/the-last-frontier-of-asia


Research papers

Research communities in Asia Pacific

How are research communities being adopted in Asia Pacific - in Japan, China, India, or in Singapore and Vietnam? Is the future more likely to be MROCs or Community Panels, small and qualitative or large and quantitative? Research communities are one...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Ray Poynter
April 7, 2013
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Citation

Poynter, R. (2013a, April 07). Research communities in Asia Pacific. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/research-communities-in-asia-pacific