Abstract:
How are research communities being adopted in Asia Pacific - in Japan, China, India, or in Singapore and Vietnam? Is the future more likely to be MROCs or Community Panels, small and qualitative or large and quantitative? Research communities are one of the hottest topics in Europe and North America, but what about Asia Pacific? Are the models in Asia different? What are the implications of: cultural differences, double- byte languages, different technologies (especially in terms of internet and mobile)? This presentation will highlight the current status quo and indicate the likely directions of travel.
This could also be of interest:
Research Papers
The market research industry in Asia Pacific
Catalogue: Asia Pacific 2005
Author: Wander Meijer
Company: KANTAR TNS Malaysia
March 13, 2005
Research Papers
Hospitality guest satisfaction research in Asia Pacific
Catalogue: Asia Pacific 2002
Authors: Rey Alcocer, Scott Keshanech, Bethany Hoffman
Company: KANTAR TNS Malaysia
December 1, 2002
Research Papers
Market research in Asia Pacific
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Euan C. Blauvelt
 
June 15, 1984
