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Research papers

Let the Brazilian sun shine in

Public understanding and acceptance are recognized as critical issues shaping the successful implementation of renewable energy technologies like solar photovoltaic energy (SPV). Yet, this faces multiple challenges from low awareness and...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Fabián Echegaray
Company: Market Analysis
May 3, 2012
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Citation

Echegaray, F. (2012a, May 03). Let the Brazilian sun shine in. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/let-the-brazilian-sun-shine-in


Research papers

Mastercard- Master insights

Consumer opinions are prolific, authentic and insightful when respondents are more 'relaxed' in the internet versus when they are approached in person. Analysis on consumer-generated content in social media made a great contribution to nurturing the...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Ricardo J. Alvarez
Company: MasterCard
May 3, 2012
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Citation

Alvarez, R. J. (2012a, May 03). Mastercard- Master insights. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/mastercard--master-insights


Research papers

Purchase prediction and brand loyalty

Traditionally product assessment -before and after its launch- has relied primarily on verbalizations and surveys. These methods offer great insight regarding consumer's opinion and cultural perception. Recent research in neuroscience contributes to...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Alejandro Salgado-Montejo, Carlos Velasco, María José Calvo, María Fernanda Gómez
Company: Neurosketch
May 3, 2012
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Citation

Salgado-Montejo, Velasco, Calvo and Gómez (2012a, May 03). Purchase prediction and brand loyalty. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/purchase-prediction-and-brand-loyalty


Research papers

Can survey gaming techniques cross continents?

The last years has seen a proliferation of more creative ways of asking questions in online surveys. More recently the idea of gamification has exploded onto market researchers' consciousness along with new ideas on how questions can be asked in...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Duncan Rintoul, Jon Puleston
April 17, 2012
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Citation

Rintoul and Puleston (2012a, April 17). Can survey gaming techniques cross continents?. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/can-survey-gaming-techniques-cross-continents-


Research papers

Unearthing salt of the earth

This presentation introduces a new approach for consumer based ideation. The effectiveness of this new approach is demonstrated by applying the method to table salt - If we can get creative, new ideas for developing ordinary, everyday table salt,...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Author: Jacky Cheung
April 17, 2012
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Citation

Cheung, J. (2012a, April 17). Unearthing salt of the earth. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/unearthing-salt-of-the-earth


Research papers

Challenger companies and consortium teams

This presentation makes the case that a collaborative team from a network of boutique consulting and research firms along with independents is the right model for researchers to become strategic partners to Challenger Clients. It shows the contrast...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Hamsini Shivakumar, Shubhabrata Roy, Sharmila Das
April 17, 2012
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Citation

Shivakumar, Roy and Das (2012a, April 17). Challenger companies and consortium teams. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/challenger-companies-and-consortium-teams


Research papers

Creating value

This case study identifies issues for global marketers to consider in addressing emerging markets like Indonesia, particularly relevant for categories where, while most intend to acquire, few see the need to act immediately. Intel spotted an...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Radhecka Roy, Sunita Venkataraman
Company: Ipsos MRBI
April 17, 2012
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Citation

Roy and Venkataraman (2012a, April 17). Creating value. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/creating-value


Research papers

"So many different suns"

How do you position a brand to consumers in emerging markets that is both affordable and desirable? Can a low priced brand be aspirational? What creates 'star' brands at all market levels? The Theory of Multiple Poverty Lines postulates that there...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Sangeeta Gupta, Shobha Prasad
April 17, 2012
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Citation

Gupta and Prasad (2012a, April 17). "So many different suns". ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/-so-many-different-suns-


Research papers

Innovative methodologies to understand consumers in the e-commerce era

This presentation describes innovative methodologies, which include text analysis-based potential user observation, B2C user shopping experience investigation and user portrait ethnographic research, to understand consumers' behaviors in the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Sharong Chow, Raymond Liang, David Shi, Sunny Liang, Paco Yip
Company: Consumer Search Group
April 17, 2012
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Citation

Chow, Liang, Shi, Liang and Yip (2012a, April 17). Innovative methodologies to understand consumers in the e-commerce era. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/innovative-methodologies-to-understand-consumers-in-the-e-commerce-era