Abstract:
The last years has seen a proliferation of more creative ways of asking questions in online surveys. More recently the idea of gamification has exploded onto market researchers' consciousness along with new ideas on how questions can be asked in surveys. One key question is how well some of these techniques will work in different countries. A second question is whether they are relevant. This presentation addresses this issue through the fielding of an experimental survey in different countries containing a range of creative question formats and comparison of responses.
This could also be of interest:
Research Papers
Guidelines on the use of qualitative techniques in cross-cultural research
Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Nesta Morris, Pat van der Reis
 
June 15, 1986
Research Papers
Control techniques in a sample survey
Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Angela Amoroso, Costantino Jannacone
 
June 15, 1979
Research Papers
Gaming 0.0
Catalogue: Congress 2009: Leading The Way
Authors: Jeroen Verbrugge, Abke Geels, Sylvie Verbiest, Arthur Fletcher
Company: Blauw Research
September 22, 2009
