Abstract:

This presentation makes the case that a collaborative team from a network of boutique consulting and research firms along with independents is the right model for researchers to become strategic partners to Challenger Clients. It shows the contrast between the 'Consortium' model and the conventional, single firm 'Pyramid model' of working and the ways in which the Consortium model delivers better to Challenger clients. It aims to present a validation of the experience of the presenters via interviews with Challenger clients, researchers and brand/innovation consulting firms.