Abstract:
This presentation makes the case that a collaborative team from a network of boutique consulting and research firms along with independents is the right model for researchers to become strategic partners to Challenger Clients. It shows the contrast between the 'Consortium' model and the conventional, single firm 'Pyramid model' of working and the ways in which the Consortium model delivers better to Challenger clients. It aims to present a validation of the experience of the presenters via interviews with Challenger clients, researchers and brand/innovation consulting firms.
Research Reports
Global Market Research 2012
Catalogue: Global Market Research
Author: ESOMAR B.V.
 
September 10, 2012
Research Reports
Making public polling matter in Georgia
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V., Kathy Frankovic, Michael Traugott, Miroslawa Grabowska, Emmanuel Rivière
 
June 15, 2013
Research Papers
The rise of micro-multinationals
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Terry Sweeney, Amit Gupta
 
April 17, 2012
