Resources Library by ANA

Research World (November-December 2010)

In this issue we look at the role of innovation in market research and new ways to explain the consumer story.

Catalogue: Research World 2010

Author: ESOMAR B.V.

December 15, 2010

Semiotics of taste

The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing. In this paper, we study how semiotics can be applied during the preliminary stage...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Nadège Depeux, Vladimir Djurovic

Company: Labbrand

November 18, 2010

Phoenix and the power of garbage

This presentation examines 'info trash' information from qualitative research which is dismissed as irrelevant to the objectives. Looking at serendipitous discoveries in medicine, and the theory of memetics, the presenters argue that info trash is of...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Paul Robert Thomas, Angela Giebner, Ayobamidele Gnädig

Company: Happy Thinking People

November 18, 2010

The language of love in social media

Social media is everywhere. Pick up almost any newspaper or magazine and you will undoubtedly find a story referencing social media.The person sitting next to you on the bus or train or plane, is probably checking their wall on Facebook for the...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Eileen Campbell, Cécile Conaré, Rob Hernandez

Company: KANTAR TNS Malaysia

November 18, 2010

Why some slumdogs feel like millionaires and some millionaires like slumdogs

We measure affluence linearly on income levels, purchasing power and assets owned. In reality, however, there is a difference between how 'rich' people are, measured on absolute scales, and how 'rich' they perceive themselves to be. Often behaviour...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

November 18, 2010

Shape the future with 'future shapers' and cutting-edge hybrid research techniques

This presentation discusses cutting-edge research methods for predicting consumer behavior including qualitative and quantitative research and methods that measure subconscious response. A case study from a major US women's apparel retailer...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Aaron Reid, Jennifer Kasper, Stacy Graiko

Company: Sentient Decision Science

November 18, 2010

How fans become future shapers of an ice-cream brand

Stimulated by the rise of social media, 'conversational marketing' techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing communications. The empowered consumer now has the power to market a...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert

Companies: InSites Consulting, Unilever

November 18, 2010

Planting a seed for behavioral change

In this article, we want to illustrate the huge untapped power of insights in bringing about behavioural change for individual and social good, in other words, getting people to make healthier lifestyle choices, and the vital role of qualitative...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Takashi Takenoshita, Berangere Bragard, Vivek Banerji

Company: McKinsey & Company

November 18, 2010

Arbiters of meaning

This presentation outlines the findings of a small scale research project charged with exploring the role of the simultaneous translator or interpreter in the international research process, highlighting important differences in how the role is...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Author: Peter Totman

Company: Jigsaw Research

November 18, 2010